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USA, MI: Silver Spruce Brewing Company coming to Traverse Citys west side
Brewery news

A new brewery is coming to the west side of Traverse City as Silver Spruce Brewing Company prepares to open a second location near Franciscos Market & Deli, The Ticker reported on February 23.

Silver Spruce is leasing space from Franciscos at the far end of the markets commercial building on Silver Lake Road to open a new taproom. The project will bring a second Silver Spruce location to Traverse City along with the brewerys current home on Eighth Street. Silver Spruce co-owner Scott Stuhr says the new venue offers more than 2,000 square feet of bar and tasting room space, plus production capacity. Silver Spruce still plans to keep its primary brewing operations on Eighth Street where it will produce most of its flagship beers, which will also be for sale on Silver Lake Road but will have some brewing operations at the new facility, allowing for some special varietals and one-offs there.

Our business model is in-house we dont distribute much, and were not trying to grow to be a distribution brewery, explains Stuhr. So if we were to expand, this (a new location) is the only way that were interested in expanding.

For Franciscos Market & Deli co-owner Adam Inman, the partnership offers a chance to expand the markets menu and potentially reach a new audience. Franciscos will create a special menu just for Silver Spruce, with customers able to order at either the brewery or Franciscos for dining in the taproom. That menu will feature salads and pizzas, among other options, with Franciscos investing in a wood-fired pizza oven to create from-scratch Neapolitan-style pies. A beer garden is also in the works for the future. We fully plan on turning the back area into a fenced-in outside seating area thats open for service, says Inman.

Remodeling and infrastructure work including a new sewer line running to the property are planned for this spring, with the potential for an opening as early as June. Stuhr says the taproom will likely be open six days a week from 3pm to 9pm to start, though that could expand into lunch service on weekends if theres demand.

24 February, 2024
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