Japan: Asahi Group reports weaker August sales

Asahi Group Holdings reported weaker August 2026 sales in its core beer-type beverages business, with category revenue down 3% year on year in August and down 2% for January-August, AWP Alliance News reported on September 10.

Whiskey and spirits revenue rose 2% in August but slipped 2% on a year-to-date basis, while RTD revenue increased 5% in August despite a 7% decline for January-August.

Beer brand volumes were mixed, with Super Dry total down 6% in August to 6,080 thousand cases, while Style Free rose 2% to 1,000 thousand cases and Clear Asahi gained 3% to 990 thousand cases. Soft drinks volumes fell, with Asahi Soft Drinks total down 8% in August and down 10% for January-August; Mitsuya dropped 18% in August and Calpis fell 16%.

In food, revenue outperformed, led by Mintia up 17% in August and Dear-Natura up 21%, lifting Asahi Group Food total revenue 5% year on year.

11 September, 2026