UK: Carlsberg Britvic expands Poretti range with new alcohol free beer

Carlsberg Britvic has expanded its premium world lager portfolio with the launch of Birrificio Angelo Poretti Alcohol Free, a new 0.5% ABV lager brewed in Valganna, Italy, Talking Retail reported on May 26.

Designed to deliver the brand’s signature flavour without the alcohol, the launch responds to growing consumer demand for moderation and alcohol-free alternatives.

The new variant aims to attract new drinkers and create additional consumption occasions, while helping retailers broaden their premium lager offering.

Already recognised as Italian Product of the Year 2025, Poretti Alcohol Free has been crafted to closely match the taste profile of the brand’s classic 4.8% world lager.

Dharmesh Rana, brand director – Premium Brands at Carlsberg Britvic, said: “Birrificio Angelo Poretti has built its reputation on flavour, craftsmanship and its Italian heritage, so when we created an alcohol-free variant, it was essential that it lived up to those standards.

“As moderation continues to reshape the category, Poretti Alcohol Free presents retailers with a strong opportunity to drive growth in alcohol-free sales, while offering shoppers the chance to enjoy the distinctive character of the brand in a new way.”

27 May, 2026