The Brazilian brewery Brahma has launched a new light beer brand, Brahma X, which contains 5.5° alcohol. With this launch the brewery intends to win 30% of the light segment in the Venezuelan market. To develop and launch Brahma X the company invested US$20 million in 2002 and it aims to sell 7 million litres over the first year of operations and end 2003 selling 22 million litres.

30 October, 2002