Empresas Polar, the Venezuelan brewing giant, intends to invest around $1.6 million in launching a new brand, named Vox. The new brand will be a lemon-flavored beer with 4% of alcohol content. Venezuelan market will meet a fruit-flavored beer for the first time.

Out of this deal Empresas Polar hopes to gain a 1.4% stake of Venezuelan beer market within three months.

06 August, 2002