UK: I&G beers to be distributed by Marston’s

All of the Innis & Gunn (I&G) Brewing Company's products will now be distributed by Marston's, the largest brewer of cask beer in the UK, which was already distributing its oak-aged beers to the off-trade but will now also deliver to the on-trade, the Publican posted on August 14.

The deal followed Marston’s recent acquisition of Refresh, which previously distributed Innis & Gunn’s beers to the off-trade.

Marston’s director of national sales James Coyle said: “Wychwood has distributed Innis & Gunn in the off-trade since its launch in 2003, and we relish the opportunity, with our enlarged Marston’s sales team, to build Innis & Gunn in the on-trade as well.

“We plan to develop Innis & Gunn’s highly distinctive brand as part of our strategy to meet growing demand for great beers.”

19 August, 2008