Canada: Molson Coors Beverage Company launching new Madri Excepcional beer in Canada

Madrí Excepcional, a premium European-style lager, is being introduced to Canada this spring with much anticipation following its popularity across the pond, lbbonline reported on March 25.

Molson Coors Beverage Company is proud to bring the U.K’s fastest-growing beer brand - and Molson Coors’ most successful new brand launch in the past 20 years - to North America!

Canadians’ interest in European beers is on the rise, but there is a notable void in the segment when it comes to Spanish-inspired options. In collaboration with La Sagra brewery, this fusion of innovation and heritage is what sets the brand apart, embodying the essence of contemporary Madrid. At 4.6% ABV, the beer offers a light golden colour, a smooth, well-rounded taste profile and a short, bitter finish.

26 March, 2024