Japan: Asahi to recommence shipments of all products next month

Asahi Breweries is set to recommence shipments of all products next month (7 April), almost six months after a cyber-attack on its parent company forced it to stopper shipments and production, the Drinks Business reported on March 11.

After the cyber breach and subsequent system disruption on Asahi Group Holdings on 29 September 2025, the Japanese drinks group was forced to restrict shipments, while production at the company’s domestic factories also stalled.

Now, shipments in the alcoholic drink category have been resumed for “almost all products”, Asahi Group Holdings announced on Tuesday. The company has already resumed shipments of non-alcoholic drinks and food products.

On Tuesday, the beer goliath reported that it had seen profits nosedive, as repercussions from the attack. It announced a consolidated net profit of ¥102.8 billion (£483 million) for January-September 2025, a 26.2% drop from the previous year.

Core operating profit fell by 5.5%, with operating profit down 18%. Revenue dropped 0.6%.

Speaking of the results, Asahi Group Holdings president and group CEO Atsushi Katsuki said: “In Europe and Asia Pacific, we are making steady progress on initiatives to drive growth, including improved unit sales prices and earnings structure reforms.

“In Japan and East Asia, while the impact of the system disruption is unavoidable in the short term, [referring to performance from October 2025 onward] we remain confident in the resilience of our business foundation, underpinned by a robust brand portfolio.”

Last November, Asahi said that the attack had placed 1.5 million customers’ data at risk after hackers got into the company’s system. However, despite setbacks, the beer business saw the total sales volume of its global brands continue to grow, with Asahi Super Dry up 13% and Peroni Nastro Azzurro lifted by 5%, excluding home markets.

Katsuki added: “Our global brands continue to increase awareness through global partnerships, with Asahi Super Dry delivering double-digit growth, supported by partnerships with the Rugby World Cup and City Football Group.”

In October, the Super Dry brewer partially re-started operations at all six of its factories in Japan, but at the time a spokesperson told the drinks business that the plants were “not yet fully operational”.

As well as alcohol, the company produces food products including baby food and miso soup in Japan.

12 March, 2026