Belgium: AB InBev announces new beer price hike

AB InBev has announced a new price hike planned for February 1, 2014, Le Soir reported on November 5.

Even if the increase is only 1.5 eurocents per 25 cl glass, it may lead to a further beer budget tightening among the population. In fact, this is already the fourth beer price increase over the last four years.

Beer consumption in cafes is already 4.5% lower than last year, it is reported.

AB InBev’s leading brands in Belgium are Jupiler, Stella Artois, Hoegaarden and Leffe. Its main competitor, Alken-Maes, has not made any decision on price adjustment yet.

06 November, 2013