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Flash Summary
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E-Malt.com Flash 35a
August 25 - August 27, 2014
Quote of the Week
"We are all in the gutter, but some of us are looking at the stars."
Oscar Wilde
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Currency Rates
Base Currency: Euro
on August 27, 2014 |
Base Currency: US Dollar
on August 27, 2014 |
| |
1 EUR = 1.3194 USD
1 EUR = 0.7961 GBP
1 EUR = 1.4473 CAD
1 EUR = 1.4183 AUD
1 EUR = 137.1770 JPY
1 EUR = 3.0132 BRL
1 EUR = 47.7266 RUB
1 EUR = 8.1336 CNY
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1 USD = 0.7580 EUR
1 USD = 0.6034 GBP
1 USD = 1.0969 CAD
1 USD = 1.0750 AUD
1 USD = 103.9750 JPY
1 USD = 2.2838 BRL
1 USD = 36.1735 RUB
1 USD = 6.1647 CNY
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Currency Rates Chart
Equities of the Largest Breweries
Average Market Prices Change Trend
| August 27, 2014 |
| Type |
Crop 2014 |
| EUR |
% |
| 2rs Barley |
182.00-184.00 |  |
| 6rw Barley |
157.00-159.00 | |
| 2rs Malt |
373.00-375.00 | |
| 6rw Malt |
342.50-344.50 | |
| Feed Barley |
148.00-150.00 |  0.68% |
Note: Just click
here
and you will be led to our Market Price History. These are average French barley market prices estimated on FOB Creil basis. The theoretical average malt prices are based FOB Antwerp being estimated on French malting barley. The changes are compared to last Newsletter's prices. Arrows indicate the direction of the change.
Asia: Asia’s beer market forecast to hit US$220 bln worth by 2020
...Click here
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China: A total beer volume of 550 mln hl is considered likely for this calendar year
...Click here
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Malaysia: Carlsberg Brewery Malaysia posts 29.53% growth in Q2 net profit
...Click here
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Bulgaria: Heineken acquires additional stake in Bulgaria’s Zagorka brewery
...Click here
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Greece: Beer sales expected to increase by up to 5% this year
...Click here
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Australia: Barley crop estimate raised to 8.1 mln tonnes due to beneficial weather conditions in July
...Click here
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EU: Northern Europe reports barley harvest advancing at record speed
...Click here
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Japan: Beer taxes may be revised under a new tax plan
...Click here
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Belgium: Legendary Westvleteren beer may be forced to list ingredients on labels instead of caps
...Click here
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Mexico: Flourishing craft beer movement showing signs of forcing open Mexico’s lucrative market
...Click here
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UK: New survey shows increasing social acceptance of non-alcoholic beer in the UK
...Click here
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Myanmar: Beer consumption is twice the amount produced in the country
...Click here
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South Korea: Oriental Brewery’s hit TV commercial boots low-calorie Cass Light sales
...Click here
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Graph of the week
Table of the week
World Barley Trade
Prices Evolution
Barley Prices
Theoretical Malt Prices
Scientific Digest
The many faces of hops
ABSTRACT
It is known that enzyme activity can release flavor
compounds from spent hops. But these US researchers took
a closer look. They subjected spent hops from 18 different
hop varieties belonging to 10 genetically different groups
to the same enzyme treatment. Bound aglycones (linalool,
citronellol, nerol, beta-damascenone, geraniol, eugenol,
and terpinene-4-ol) were released and resulted in
significant and substantial changes to the aromatic profiles.
These responses were hop variety dependent and the
variety dependency did not correlate with the variety
groupings based on genetic pedigree. So who is going to
look for the hidden treasures in spent hops?
Read more
Source: Barth Innovations
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These Days in Business History
August 25
1609 Galileo demonstrates his 1st telescope to Venetian lawmakers
1900 Friedrich Nietzsche philosopher, dies in Weimar, Germany
1956 1st non-stop transcontinental helicopter flight arrived Washington D.C.
August 26
1541 Turkish sultan Suleiman occupies Budapest and annexes Hungary
1843 Charles Thurber patents a typewriter
1880 Guillaume Apollinaire was born, poet/movie critic (Alcoola)
August 27
1910 Mother Teresa was born (Agnes Gonxha Bojaxhiu), Yugoslavia, Nobel 1979
1950 1st transmission of a TV program from continental Europe shown on BBC
1965 Le Corbusier, (Charles Jeanneret), Swiss/French architect, dies at 77
Agenda
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Brewery News
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Asia: Asia’s beer market forecast to hit US$220 bln worth by 2020
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Asia’s beer market was worth an estimated US$156 billion (S$195 billion) in 2013 and it is forecast to hit US$220 billion by 2020, according
...More info on site
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China: A total beer volume of 550 mln hl is considered likely for this calendar year
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In 2013, China’s beer output was 506 mln hl, 4.6% more than the 484 mln hl of 2012.
In Jan-May of this year, sales
...More info on site
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Malaysia: Carlsberg Brewery Malaysia posts 29.53% growth in Q2 net profit
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Carlsberg Brewery Malaysia Bhd posted a 29.53% growth in net profit for its second quarter ended June 30, 2014 (Q2 FY14) to RM40.04 million
...More info on site
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Bulgaria: Heineken acquires additional stake in Bulgaria’s Zagorka brewery
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The largest European brewer, Heineken, successfully completed negotiations for the acquisition of Coca-Cola HBC's share in Bulgaria's Zagorka brewery, the Dutch company said in
...More info on site
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Greece: Beer sales expected to increase by up to 5% this year
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While consumption has not yet returned to normal levels, this summer Greek beer was the undisputed champion, as GreekReporter online writes.
Greek beer sales
...More info on site
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Japan: Beer taxes may be revised under a new tax plan
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Beer prices might drop and near-beer might rise under a tax plan being considered by Japan’s government and the ruling bloc, The Japan Times reported on August 23.
The changes might come during a review of tax rates set to kick off next month to prevent liquor tax revenues from falling further.
Japan hopes to wrap up tax system revisions for fiscal 2015 starting next April so they can be compiled at year’s end, but discussions are expected to be difficult because the decision will directly affect product prices.
Tax rates on beer and quasi-beer products are split into three categories, depending on malt content and production method.
A 350-ml can of beer carries a tax of ¥77, while beerlike products enjoy much lower rates, such as ¥47 for “happoshu” low-malt drinks and ¥28 for “third segment” beverages, which are made from such ingredients as soybeans and peas instead of malt, or produced with the addition of spirits.
When consumption tanked after the bubble economy imploded in 1991, Japanese brewers launched cheap happoshu in the 1990s and even cheaper third-segment drinks in the 2000s to dodge the high tax on real beer, which is defined by the ingredients. The subsequent popularity of quasi-beer products, however,
...More info on site
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Belgium: Legendary Westvleteren beer may be forced to list ingredients on labels instead of caps
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Westvleteren, a legendary Belgian Trappist beer, has fallen foul of European Union labelling rules, The Telegraph reported on August 26.
The West Flemish beer, often voted the "best beer in the world" by experts, has come in unlabelled bottles since 1945, a simplicity that has become a mark of its authenticity and rarity.
Currently Westvleteren’s three beers – a Blonde, the darker 8 and internationally famous 12 brew – list their basic ingredients on the crown cap of bottles that are sold by Monks of Saint Sixtus Abbey on a restricted basis but that turn up illicitly in bars, it is reported.
But under EU legislation from next year, the beer must also give the origin of ingredients meaning that a label will have to go on the bottle because there is not room on the cap.
"That's a whole level of new information. For the time being, we could get rid of all the required info on the Crown Cap. Not anymore, we must now paste on a label," said a brewery spokesman.
Many fear that the renowned Westvleteren 12 "will never be the same" once the bottles are labelled although the full-bodied dark beer will remain strong, at 10.2 per cent ABV, and
...More info on site
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Mexico: Flourishing craft beer movement showing signs of forcing open Mexico’s lucrative market
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Like many sectors of Mexico's economy, the beer industry has long been dominated by a powerful duopoly. But a flourishing craft beer movement led by independent microbreweries is showing signs of finally forcing open this lucrative market, Al Jazeera reported on August 23.
Since assuming office in December 2012, President Enrique Peña Nieto's administration has passed major reforms to combat monopolies and foster greater competition in key industries such as energy and telecommunications. Mexico's beer industry, which is worth approximately $20 bln a year, according to government figures, is also experiencing significant change.
The world's sixth largest producer and consumer of beer, Mexico brews over 8.6 billion litres annually, while the average Mexican drinks 60 litres per year. But two dominant breweries, Grupo Modelo and Cuauhtemoc-Moctezuma, control 98 percent of the market, according to a US Department of Agriculture report from 2013.
Microbreweries account for less than one percent, although their combined market share is growing rapidly by 50 to 60 percent a year.
"When we started out 10 years ago the market was completely closed. The only beers that existed were those of Modelo and Cuauhtemoc-Moctezuma," Jesus Briseño, the tall, middle-aged founder of Guadalajara's Minerva brewery, said.
Minerva, which proclaims itself the leader of
...More info on site
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UK: New survey shows increasing social acceptance of non-alcoholic beer in the UK
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A new survey has revealed that non-alcoholic beer is increasingly socially acceptable in the UK.
According to industry data published for the first time on August 25, sales in supermarkets and off-licences have risen by almost 10 per cent in the past year as drinkers attempt to reduce their alcohol intake.
The new research indicates that almost half of people – 49 per cent of British adults – believe alcohol-free beer is more socially acceptable than it was five years ago. This research is backed up by industry data showing significant growth – 8.4 per cent – during 2013-14.
The findings are the result of a ComRes survey for AB InBev UK, which also indicated that 43 per cent of British adults have tried alcohol-free beer, with more than half of men (54 per cent) having consumed the beverage.
In addition, 59 per cent said they would feel comfortable ordering alcohol-free beer in front of friends in a pub or restaurant.
The most likely reasons for trying alcohol-free beer given by the British public were that they were driving (46 per cent) or they were curious (39 per cent).
The most popular alcohol-free beer is Beck’s Blue, brewed by AB InBev, whose sales outside of licensed
...More info on site
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Myanmar: Beer consumption is twice the amount produced in the country
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The level of beer consumption in Myanmar is twice the amount the country currently legally brews, U Thein Tun, a partner in the new Carlsberg Myanmar brewery, was quoted as saying by Mizzima News on August 26.
The chairman of the MGS group that owns 49 per cent of a joint venture with Danish beer producer, Carlsberg, said the company will help keep the profits of the alcohol industry within Myanmar.
“The country’s production rate is only 170 million litres, the amount of beer sold in Myanmar is 330 million litres, the remaining 160 million litres is illegally imported into the country,” said U Thein Tun.
“If we can provide for the full market demand then money will not leave the country,” he added.
Daw Mya Sein Yee, marketing director from Myanmar Brewery Limited said, “Beer consumption in Myanmar is increasing; our sales never decrease though that may be because we face no competition in the market.”
U Thein Tun said Carlsberg Myanmar will launch three beers: the international brands Carlsberg and Tuborg and a local brand Yoma beer in October.
Dutch brewers Heineken have also entered the country in a joint venture to compete against pre-existing local breweries Myanmar, Dagon and Mandalay.
U Thein Tun
...More info on site
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South Korea: Oriental Brewery’s hit TV commercial boots low-calorie Cass Light sales
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Oriental Brewery’s decision to cast singer-songwriter Yoo Hee-yeol in the hit TV commercial promoting its low-calorie beer Cass Light appears to be the key factor behind the drink’s success in this year’s summer beer market, The Korea Herald reported on August 24.
In addition to grabbing the attention of the so-called 2030 generation ― people in their 20s and 30s ― the company was able to successfully convey the message that cutting calories does not have to mean compromising on taste.
As the name suggests, its calorie content at about 27 calories per 100 millilitres is more than 30 percent lower than that in the average beer.
OB was able to go reduce the calories in the drink without undermining the taste by using sub-zero-temperature maturing technology combined with intensified fermentation methods, the beermaker said.
The company believes this technological edge, coupled with Yoo’s image, was responsible for a spike in sales.
According to market research firm Ipsos Korea, Cass Light gained 5.1 percent of the consumer preference in July, up 3.3 percentage points from March. Yoo’s ad, titled “A Light Taste That I Won’t Give Up,” was first aired in April.
Sales during the first half of the year also climbed 9.5 percent
...More info on site
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Barley News
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Australia: Barley crop estimate raised to 8.1 mln tonnes due to beneficial weather conditions in July
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Australia experienced beneficial weather conditions in July, especially in the west, less good in the northeast, an industry report said earlier in August.
The risk
...More info on site
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EU: Northern Europe reports barley harvest advancing at record speed
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The north of Europe (Denmark, South Sweden and the UK) has been favoured by drier weather than France and Germany, harvest of barley is
...More info on site
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