If you want to see this letter from our site, please follow this link. http://www.e-malt.com/Publications.asp?14714
E-Malt.com NewsLetter
Newsletter Summary

RombBullet Quote of the week
RombBullet Currency rates
RombBullet Brewers equities
RombBullet Industry news
RombBullet Graph of the week
RombBullet Table of the week
RombBullet Prices evolution
RombBullet Barley prices
RombBullet Theoretical malt prices
RombBullet Business history
RombBullet Agenda
RombBullet News articles

Jump  to http://www.firstkey.com

Last five graphs

Note: All graphs issued with e-malt.com newsletters are published in "Graph" section of e-malt.com site.

Last five tables

All e-malt.com tables are published in e-malt.com Statistics section. The Statistics section includes Barley statistics, Malt statistics and Beer statistics. The tables related to barley are published in Barley Statistics section, the tables related to malt in Malt Statistics section and the tables related to beer in Beer Statistics section.

Last five prices evolutions

Access to E-malt.com

Do you know

Dear E-malt Reader!

E-malt.com Newsletters Archive could be found directly on e-malt.com site. Browsing through our Newsletters Archive you may see all the issues you have missed. To this purpose you just have to login e-malt.com and click on Newsletters link in the menu. Reading our Newsletters you will be kept informed with the latest news and events regarding malting and beer world. You may also submit your own news, events or other information to the address info@e-malt.com!

You may find updated malt, barley and beer statistics on e-malt.com Statistics section. Just enter e-malt.com! Here you will find all tables issued with e-malt.com newsletters.

E-malt.com Agenda gives the possibility to keep you informed about the Events planned to be held in the whole world related to the brewing and malting industries. To this purpose you just have to login e-malt.com and click on Agenda link in the menu. Reading our Event Agenda you will find out about the future symposia, conferences and festivals related to malting and beer world. You may also submit your own events to the address info@e-malt.com

E-malt.com has Trading Online system. The system is to be used for malt/barley trading. One can register a malt/barley offer or a malt/barley request. The registering person could be as a seller/buyer or as an agent for seller/buyer. The User can see information about all active malt/barley offers & requests. If needed the system allows user to buy/sell malt/barley due to reasonable offers/requests. The way to do this is to confirm reasonable transaction. Trading Online rules are available through the Internet in the Trading Online as well as Tutorial (useful for persons who starts the system usage). To visit the E-malt Trading Online first go to the E-malt.com site, then click Trading Online link in the left menu of the e-malt.com home page. For more details please contact info@e-malt.com

Thank You!

E-malt.com Links!


If you have any comments, questions, suggestions or remarks, you can send a mail to: info@e-malt.com. To submit your own news to our editorial team, email to: info@e-malt.com

If you have received this newsletter from a colleague, you can obtain your own subscription here! You are not registered yet? You may register here.

You may recommend our site to your friend by clicking here.

If you do not wish to receive our newsletter, please unsubscribe your e-mail address from our mailing list by sending us an e-mail info@e-malt.com. Please take into consideration your registration data.

from our mailing list.

Please take into consideration your registration data.

E-Malt.com Newsletter 41a
October 08 - October 10, 2018

Quote of the Week

Who does not know beer, does not know what is good. Beer makes the home pleasant.
Sumerian proverb

             You are one of the 54,000 professionals of the brewing and malting industries from 195 countries receiving our free bi-weekly E-malt Newsletters published since 2001. You seem to be pleased by getting them as we have registered something like 3 mln readings.
             To keep the high level of this informative reservoir in both brewing and malting industries and in order to continue to improve it we have to request a small contribution for full access to E-malt.com information.
             The majority of our readers have responded positively thus giving us the possibility to keep developing this global informative reference.
             A one-year membership costs only 181,- Euros and gives you full access to both our Full Bi-weekly Newsletter and website www.e-malt.com.

             You can pay by credit/debit card or bank transfer (against invoice). Ordering is simple, use our online secure ordering system: click hereunder to begin - you can have access in just 5 minutes!

One-year individual subscription: 181, - Euros
Two-year individual subscription: 320, - Euros
Save money when your colleagues join:

One-year group subscription for 2-5 members: 373, - Euros
One-year group subscription for 6-10 members: 555, - Euros
One-year group subscription for 11-20 members: 737, - Euros
One-year group subscription for 21-50 members: 983, - Euros
One-year group subscription for 51-100 members: 1229, - Euros

For a personal service contact our Membership staff :
Email : info@e-malt.com
Direct line : +32 (0)87 681381; Fax : +32 (0)87 352234
If calling, please note our office hours are 9am - 5pm (Belgium time)

Currency Rates

Base Currency: US Dollar
on October 10, 2018
Base Currency: Canadian Dollar
on October 10, 2018
      1 USD = 0.8710 EUR
1 USD = 0.7634 GBP
1 USD = 1.2963 CAD
1 USD = 1.4116 AUD
1 USD = 113.1000 JPY
1 USD = 3.7543 BRL
1 USD = 66.5550 RUB
1 USD = 6.9199 CNY
      1 CAD = 0.7713 USD
1 CAD = 0.5888 GBP
1 CAD = 0.6718 EUR
1 CAD = 1.0888 AUD
1 CAD = 87.2300 JPY
1 CAD = 2.8957 BRL
1 CAD = 51.3343 RUB
1 CAD = 5.3373 CNY

Currency Rates Chart

Equities of the Largest Breweries

Equities of the Largest Breweries

North America News
Brewery news USA: Traditional beers facing new challenge from craft lagers ...Click here
Brewery news USA, OR: Oregon craft beer industry continued to grow in 2017 ...Click here
Brewery news Canada, ON: Holman Brewing planning to launch soon in Orangeville ...Click here
Brewery news USA, MO: Strawberry Hill Brewing Co. aims at 2019 opening ...Click here
World News
Brewery news Thailand: ThaiBev could reap benefits from rising consumer confidence in Thailand ...Click here
Barley news UK: Barley production likely down 7.9% this year ...Click here
Barley news Australia & China: Australian barley expected to continue to dominate in China’s barley imports ...Click here
Barley news UK: Malting barley growers to cash in with premiums for quality barley ...Click here
Brewery news Greece: Number of breweries rises to 45 from just 6 in 2009 ...Click here
Brewery news India: Kerala state government cancels licenses to set up brewery and distillery units in state ...Click here
Brewery news Australia: Heineken launches alcohol-free Heineken 0.0 in Australia ...Click here
Brewery news South Africa: Workers strike not affecting operations - Heineken ...Click here
Graph of the Week

Table of the Week

Italy Beer Market Segmentation 2012-17

Table of the week.

Prices Evolution

Prices evolution

Barley Prices

Theoretical Malt Prices

These Days in Business History

08 October
1846 - George Westinghouse, Jr., is born in Central Bridge, N.Y. He later invents the Westinghouse air brake, making train travel
1869 - J Frank Duryea was born, inventor of 1st auto built & operated in USA
2003 - Arnold Schwarzenegger is elected the governor of California

09 October
1930 - 1st synthetic detergent, "Dreft" by Procter & Gamble, goes on sale
1946 - 1st electric blanket manufactured; sold for $39.50
1979 - 1st consumer use of home banking by computer (Knoxville Tn)

10 October
1993 - Paolo Gucci, entrepreneur/accessories designer, dies at 64
1995 - Robert E. Lucas awarded Nobel Prize in economics
2006 - Google buys YouTube.com for $1.6 billion


October 2018:
23-26: China Brew China Beverage 2018 (Shanghai, China)
24-26: drink technology India 2018 (Mumbai, India)

November 2018:
13-15: Brau Beviale 2018 (Nuremberg, Germany)

February 2019:
8-10: Finest Spirits 2019 (Munich, Germany)
8-11: HoReCa 2019 (Athens, Greece)
16-19: Beer Attraction 2019 (Rimini, Italy)
19-21: Beviale Moscow 2019 (Moscow, Russia)

March 2019:
5-7: Expo Antad & Alimentaria Mexico 2019 (Mexico City, Mexico)
13-16: Festival Brasileiro da Cerveja 2019 (Blumenau, Brazil)
15-17: Barcelona Beer Festival 2019 (Barcelona, Spain)
19-21: Beviale Moscow 2019 (Moscow, Russia)
27-29: 10th World Barley, Malt & Beer Conference (Warsaw, Poland)

April 2019:
8-11: Craft Brewers Conference & BrewExpo America 2019 (Denver, Colorado, USA)

More events are available on site e-malt.com

News Articles

Brewery news USA: Traditional beers facing new challenge from craft lagers
Traditional mass US beers face a new challenge from a growing category of craft, premium and light lagers: brands like Michelob Ultra and Corona lead the pack of alternative light lagers and pilsners that have swung back into favor among US consumers, BeverageDaily.com reported on October 9.

The average US beer drinker is all about convenience and affordability, making AB InBev and MillerCoors two of the biggest beer brewers in the world. Bud Light, Coors Light and Miller Lite have decades of history and reputation as the ‘default’ American beers - they are affordable, well-known and readily available.

But with the rise of craft beer in the twenty-first century their leading status has been threatened; and now a new wave of premium, aspirational lagers are adding a new challenge.

According to Jim Watson, senior beverage analyst at Rabobank, there’s room for craft brewers to take some of the mainstream lager beer segment for their own. Bud, Miller and Coors are still plenty visible with global advertising and sponsorships, but the effect is beginning to wane.

“They’re supported by heavy advertising, massive distributor push and a little bit of legacy. That’s why they still have that volume, but I don’t think that their market ...More info on site

Brewery news USA, OR: Oregon craft beer industry continued to grow in 2017
The Oregon craft beer industry continued to grow in 2017, but at a slower rate than in years past, a sign that the market is maturing, according to data by the Craft Brewers Association.

The industry contributed $2.02 billion to Oregon’s economy, a 2.02 percent increase over 2016, said Bart Watson, chief economist of the Brewers Association, a member trade organization headquartered in Boulder, Colorado. The craft beer industry encompasses production, distribution, kettle makers, hop growers and the people they employ, Watson said.

Nationwide, the craft brewing industry contributed $76.2 billion to the U.S. economy in 2017, Watson said, citing a report on the economic impact of craft beer released in mid-August.

“The craft beer market growth is slowing,” Watson said. “It’s not growing as fast as it used to be. Oregon is still a leader, but we are not seeing the explosive growth we saw from 2011 to 2014.”

The state ranks No. 4 in economic impact per capita, he said, right behind Pennsylvania. With about 36 breweries in Central Oregon as of 2016, tracking economic trends plays a key role for businesses and employment. Oregon scores high on the per capita ranking because 20 percent or more of the beer produced stays ...More info on site

Brewery news Canada, ON: Holman Brewing planning to launch soon in Orangeville
A brewery with beers inspired by stays at family cottage on Bear Lake is planning to launch soon in Orangeville, Ontario, Canadian Beer News reported.

Holman Brewing has been founded by Bruce Holman, his wife Julie, and his son Brad. Bruce and Brad have been homebrewing together for a number of years, and currently brew on a 30 litre system, producing beer for their own enjoyment as well as for weddings and other private events hosted by friends and family.

The move from homebrewing to commercial production will be accomplished via contract brewing, starting with Bear Naked Lager, which is described as an “easy drinking lager [that] is clean, crisp and clear with a finish so smooth it’s dangerous.” A second brand, Red Dock Amber Ale, is also in the works.

Holman Brewing beers are expected to be available in 473 ml cans at LCBO stores and licensees in early 2019.

Brewery news USA, MO: Strawberry Hill Brewing Co. aims at 2019 opening
You never know what happens when you talk to your neighbors. Derek Kempf was on paternity leave three years ago from the Kansas City, Kansas Fire Department, and he was chatting with Larry Murray, who lived across the street, the Flatland reported on October 9.

The two decided to try a test batch of home brew. A wit went wrong. A stout had legs. And over the past three years, the duo became an unintentional home brew club when Larry’s brother, Ben, and two friends, Phil Kuzila, and Joe Collins, all moved into Murray’s house.

“Homebrewing changed our appreciation for beer,” Kempf said. “We had no intention of opening a brewery when we started, it was more of an organic thing.”

At this past year’s KC Nanobrew Festival, the reaction to the beers that Strawberry Hill Brewing Co.’s five partners brought convinced them to pursue the idea in earnest. Kuzila’s father owned the building at 601 Central Ave. and agreed to lease them the property. This week, they started working on the hardwood floors with a goal of opening in 2019.

“All five of us were born in Kansas City, Kansas,” Kempf said. “And staying local was important to us. We just want to ...More info on site

Brewery newsThailand: ThaiBev could reap benefits from rising consumer confidence in Thailand
Consumption volume for alcohol products could soon recover, the Singapore Business Review reported on October 7.

ThaiBev could reap the benefits from the rising consumer ...More info on site

Barley newsUK: Barley production likely down 7.9% this year
The first official estimates for the 2018 cereals harvest in the UK show wheat production fell by 5.1pc in 2018 – and barley by ...More info on site

Barley news Australia & China: Australian barley expected to continue to dominate in China’s barley imports
Australian barley’s dominant position in the Chinese market is set to continue and Australia’s substantial share of the Chinese wheat market also remains strong, although facing competition from North American suppliers.

That was the message COFCO International Australia chief executive officer, Yebin “Bruce” Li, presented to the Grain Industry Association of Western Australia (GIWA) forum in Perth last week, UkrAgroConsult reported on October 8.

Mr Li said Australian barley currently held a 66 per cent share of the Chinese market, averaging 4 million tonnes from China’s 6.5 mln tonnes total imports, and there was further growth potential in feed (animal protein) imports.

Mr Li said there was an inelastic base in the Chinese wheat market where Australia had a 25pc market share, contributing 1 mln tonnes of China’s 4 mln tonnes wheat imports.

However, the Australian product faced competition from the United States and Canada.

Focussing on the future for Western Australia grain exports to China, Mr Li said Western Australia’s malt barley varieties had a strong reputation with Chinese maltsters. “There is steady growth in demand for ‘healthy foods’ so Western Australian oats have a strong quality reputation and high consumer recognition,” he said.

“The expected long term demand for Australian grain is positive, based ...More info on site

Barley newsUK: Malting barley growers to cash in with premiums for quality barley
Malting barley growers who manage to hit spec this season stand to cash in with premiums over feed running at a seven-year high due ...More info on site

Brewery news Greece: Number of breweries rises to 45 from just 6 in 2009
Like the head on a well-poured lager, Greek microbreweries have seen their numbers rise to around 45 from just six in 2009, and that’s with three of those six having closed since then, ekathimerini.com reported on October 8.

Indeed, a country map of breweries indicates that almost every region in Greece is producing its own beer: from the Siris MicroBrewery of Serres and Northern Greece, which makes the Voreia range, and the Cretan Brewery with its Charma beers to Corfu Beer and the Ikariaki Brewery on the island of Icaria.

So how has such a rapid proliferation of microbreweries come about during the crisis, especially as beer-making isn’t exactly a cheap activity?

“There was demand for special and more specialized products. Consumers wanted it. It is basically the same trend that appeared in the wine sector in Greece, although that was 25-30 years ago. From just a few big wineries we went to having a succession of new wineries,” says Sofoklis Panagiotou, who together with his brother Giorgos started the Septem microbrewery in 2009, turning it into one of the most well-known labels in its category with significant exports traveling as far as Australia.

Another reason for the microbrewery boom is that consumers ...More info on site

Brewery news India: Kerala state government cancels licenses to set up brewery and distillery units in state
The CPI(M)-led Left Democratic Front (LDF) government in Kerala, in what can be assumed as an attempt to dodge a controversy that could do serious damage to the party, has announced that it is cancelling licenses to set up brewery and distillery units in the state, the News Minute reported on October 8.

Chief Minister Pinarayi Vijayan, in a press conference held in Thiruvananthapuram on October 8 said that the permission to set up the units have been cancelled as “there is no point to go ahead with this project amidst all these controversies”.

The Pinarayi Vijayan government has been facing the heat for its decision to issue licences to various companies to set up distillery and brewery units in three districts of the state - Kannur, Palakkad and Ernakulam. Following this, a series of allegations were raised by the Congress-led Opposition party leader Ramesh Chennithala, accusing the government of flouting norms in issuing licences to three breweries.

Talking to the media on October 8, the CM said that the government has not done anything wrong in giving the permission to set up the brewery units.

“This is a government that gives no room for corruption. These are times when the state should ...More info on site

Brewery news Australia: Heineken launches alcohol-free Heineken 0.0 in Australia
Heineken has announced the launch of its latest beer to Australia, Heineken 0.0, an alcohol-free lager, B&T reported on October 9.

The brand’s extension into the alcohol-free category seeks to capitalise on shifting consumer demands and reflects a global desire for alcohol-free beer options among those who are looking to moderate their alcohol consumption.

Available nationwide, Heineken 0.0 will be supported in 2019 by a high-impact nationwide campaign with the aim of establishing the brand in the Australian market and driving trial for consumers. To clearly identify it, Heineken’s iconic green label has been turned blue.

The launch seeks to transform ‘non-beer moments’ where consumers crave a beer but don’t necessarily want the alcohol, into beer moments by providing a premium alcohol-free beer option. Following a successful global launch in 2017, Heineken 0.0 is now available in more than 38 countries and Australia was identified as a market for potential growth.

The brand will look to alter pre-conceived notions surrounding the category by surprising consumers with a great tasting alcohol-free beer and educating on the ideal occasions to enjoy the new product. This will form a major part of Heineken’s strategy to enable the brand to access more drinkers in more occasions.

Heineken’s Master ...More info on site

Brewery news South Africa: Workers strike not affecting operations - Heineken
Heineken South Africa said on October 9 workers contracted to a company that provides it with logistics services were on strike at its Sedibeng Brewery but the work stoppage had caused minimal disruptions, the Eyewitness News reported.

The beer and cider maker said the workers, who are employed by Imperial Managed Logistics, are protesting over poor conditions at a shelter provided for bottle sorters stationed at the Sedibeng Brewery. The firm said it had improved the shelter.

The striking workers could not be reached for comment.

Heineken said the strike should be discontinued after a labour court ruled earlier on October 9 in favour of Imperial to interdict the strike, which started at 0400 GMT.

The maker of Windhoek and Miller Genuine Draft added that it will continue to monitor the situation.

Heineken’s R3.5 billion Sedibeng brewery, located in the south of Johannesburg, was launched in 2010.

Copyright © E-Malt s.a. 2018