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E-Malt.com Newsletter 19b
May 07 - May 10, 2015
Quote of the Week
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Angela Merkel
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Currency Rates
Base Currency: US Dollar
on May 08, 2015 |
Base Currency: Canadian Dollar
on May 08, 2015 |
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1 USD = 0.8834 EUR
1 USD = 0.6565 GBP
1 USD = 1.2081 CAD
1 USD = 1.2579 AUD
1 USD = 119.4700 JPY
1 USD = 3.0307 BRL
1 USD = 50.4548 RUB
1 USD = 6.0948 CNY
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1 CAD = 0.8276 USD
1 CAD = 0.5433 GBP
1 CAD = 0.7311 EUR
1 CAD = 1.0411 AUD
1 CAD = 98.8700 JPY
1 CAD = 2.5082 BRL
1 CAD = 41.7558 RUB
1 CAD = 5.0440 CNY
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Currency Rates Chart
Equities of the Largest Breweries
World: Molson Coors Brewing reports lower-than-expected quarterly net sales
...Click here
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USA: MillerCoors net income rises in Q1 despite 1% drop in net sales
...Click here
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Canada: SABMiller to launch Miller Lite nationwide next week
...Click here
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USA, OR: Craft Brew Alliance reconfirms 2015 guidance and outlines expenditure plans to support long-term strategy
...Click here
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USA, TX: Temple is home to a brand new BJ's brewery.
...Click here
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USA, TX: Austin company purchases Lone Star Brewery
...Click here
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USA, CA: Lompoc City Council approves Solvang Brewing Company loan
...Click here
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USA, VT: Jacksonville welcomes two new breweries: J'Ville Craft Brewery and Liftline Brewing
...Click here
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USA, FL: Copper Point Brewing to debut on May 11 in Boynton Beach
...Click here
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USA, MI, OH & WI: Saugatuck Brewing expands in Ohio and Wisconsin
...Click here
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USA, FL: St. Johns County board approves Ancient City Brewing at the Mile Marker Brewing’s location
...Click here
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USA, IN: Goshen Brewing Co. plans to open before the week of May 18
...Click here
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USA, MI & CO: Detroit's Atwater Brewery expands in Colorado
...Click here
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USA, MI: Lansing Brewing Company to open in the fall
...Click here
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USA, NC: Bond Brothers Beer Company to open brewery in downtown Cary, North Carolina
...Click here
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USA: Gavin Hattersley named interim CEO of MillerCoors
...Click here
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Indonesia: Multi Bintang Indonesia sees Q1 net profits drop by more than 40% due to ban on beer sales in minimarkets
...Click here
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Singapore: Fraser and Neave announce Q2 FY 2015 results
...Click here
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The Philippines: San Miguel Brewery expected to report 20% hike in first-quarter net income
...Click here
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World: SABMiller shares rise on renewed talks of possible takeover by AB InBev
...Click here
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Myanmar: Carlsberg launches its first brewery in Myanmar
...Click here
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Romania: Heineken Romania’s turnover dropped 3% last year
...Click here
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Japan: Consumers in uprising against beer market’s blandndess
...Click here
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Graph of the Week
Table of the Week
Europe Malt Imports
Prices Evolution
Barley Prices
Canadian Malting and Feed Barley Prices
US Malting and Feed Barley Prices
French Malting and Feed Barley Prices
Theoretical Malt Prices
Canadian Malt Prices
US Malt Prices
Theoretical EU Malt Prices
These Days in Business History
07 May
1664 - Louis XIV of France inaugurates the Palace of Versailles
1955 - West Europe Union established
1979 - 5th UNCTAD-conference opens in Manila
1982 - IBM releases PC-DOS version 1.1
1998 - Mercedes-Benz buys Chrysler for $40 billion USD and forms DaimlerChrysler in the largest industrial merger in history
08 May
1888 - George Eastman patents "Kodak box camera"
1899 - Friedrich August von Hayek is born in Vienna (Nobel Prize in economics in 1974)
1929 - John Clifton Bogle, future founder of the Vanguard Group of Investment Cos., is born in Montclair, N.J.
09 May
1785 - British inventor Joseph Bramah patents beer-pump handle
1886 - At the soda fountain of Jacob's Pharmacy in Atlanta, Dr. John S. Pemberton sells the first glass of Coca-Cola, his new "tonic" beverage
10 May
1837 - As New York banks suspend payment of loans in specie (gold coins), the Panic of 1837 begins - setting off the deepest economic depression the United States will suffer until 1929
1869 - The First Transcontinental Railroad, linking the eastern and western United States, is completed at Promontory Summit, Utah (not Promontory Point, Utah) with the golden spike
1950 - The Digital Age takes a huge leap forward. At the National Physical Laboratory in the British village of Teddington, Alan Turing's Pilot Model Advanced Computing Engine (ACE), one of the world's earliest general-purpose electronic computers, runs its first program
1975 - Sony introduces the Betamax videocassette recorder in Japan
Agenda
May 2015:
06-08: bevtec Asia 2015 (Bangkok, Thailand)
07-23: The Czech Beer Festival 2015 (Prague, the Czech Republic)
18-20: Beer (Pivo) 2015 (Sochi, Russia)
24-28: EBC 2015 (Porto, Portugal)
26-28: Alimentaria Mexico 2015 (Mexico City, Mexico)
28-30: Copenhagen Beer Festival 2015 (Copenhagen, Denmark)
28-31: Latvia Beer Fest 2015 (Riga, Latvia)
June 2015:
10-14: Mondial de la Biere 2015 (Montreal, Canada)
July 2015:
01-04: Ollesummer 2015 (Tallinn, Estonia)
09-12: Artbeerfest 2015 (Caminha, Portugal)
15-17: Brasil Brau 2015 (Sao Paulo, Brazil)
August 2015:
11-15: The Great British Beer Festival 2015 (London, UK)
September 2015:
19 September - 14 October: Oktoberfest 2015 (Munich, Germany)
24-26: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)
October 2015:
01-03: Stockholm Beer & Whisky Festival 2015 (Stockholm, Sweden)
November 2015:
10-12: Brau Beviale 2015 (Nuremberg, Germany)
More events are available on site www.e-malt.com
News Articles
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World: Molson Coors Brewing reports lower-than-expected quarterly net sales
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Molson Coors Brewing Co reported on May 7 lower-than-expected quarterly net sales, hurt by lower demand for its beer and a strong dollar.
The dollar
...More info on site
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USA: MillerCoors net income rises in Q1 despite 1% drop in net sales
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MillerCoors LLC, the U.S. operations of brewers Molson Coors Brewing Co and SABMiller Plc , reported on May 7 a 1 percent fall in
...More info on site
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Canada: SABMiller to launch Miller Lite nationwide next week
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SABMiller PLC will mark on Monday, May 11 Miller Lite’s first nationwide launch in Canada with an ad campaign which will be using the beer’s history to promote it, The Globe and Mail reported.
“Mad Men correctly recounts Miller Lite as the pioneer of the light-beer segment,” said Stewart Cowan, vice-president of marketing at SABMiller Canada.
The ads, which will be in heavy rotation on television throughout the summer, tout the brand as “the light beer that invented light beer,” and will refer to its brewing heritage dating back to 1973.
Canadian consumers have high brand awareness of Miller Lite, SABMiller said, thanks to Canada’s proximity to the United States, where it has been sold for years. The beer was only available with limited marketing in Ontario and Newfoundland, and has not been sold at all here since 2010.
Until now, all of SABMiller’s products – including Miller Genuine Draft, Peroni, Pilsner Urquell and Grolsch – were sold through a partnership with Molson Coors Canada. That partnership ended last October after a lengthy legal dispute and SABMiller opened its own Canadian offices this year.
“Canadian consumers are world-renowned beer lovers,” said Paul Verdu, managing director for Canada.
That may be true, but it’s an awkward time
...More info on site
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USA, OR: Craft Brew Alliance reconfirms 2015 guidance and outlines expenditure plans to support long-term strategy
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Craft Brew Alliance, a leading US craft brewing company, announced on April 27 that it is reconfirming 2015 full year guidance and providing additional details of its capital expenditure plans for 2015 and 2016, which expand on the company’s recently announced investment projects.
CBA recently announced two major brewery expansions in Hawaii and Oregon, as well as a new brewpub in Seattle. The planned investments will increase CBA’s annual brewing capacity by 300,000 barrels (BBLs) in 2017, while supporting the company’s long-term gross margin goals.
“These investments, reflected in our two-year capital expenditure plan, represent the next deliberate step towards achieving continued topline growth, reinforcing our connection to our home markets, and delivering on our 2017 gross margin target of 35%, while increasing long-term shareholder value.”
The expansion in the West reflects CBA’s commitment to growing and investing in its brands’ home markets through providing meaningful scale and flexibility to meet increasing consumer demand. Widmer Brothers Brewing, headquartered in Portland, Ore., will add an additional 200,000 BBLs to its existing brewery, while Kona Brewing, headquartered in Kailua-Kona, Hawaii, will build a new state-of-the-art 100,000 BBL brewery in its home market of Hawaii. The new Redhook Brewery brewpub will be located in one
...More info on site
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USA, TX: Temple is home to a brand new BJ's brewery.
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BJ's corporation has opened a brewery to brew the beers for all of its restaurants in Texas, but it will also be open starting next month to area residents who want to take tours, sample the beer, and buy kegs, kwtx.com reported on May 7.
"A craft brewery in the middle of downtown; it has a lot of character," said Charley Ayres, vice president of the Temple Economic Development Corporation.
It has been open for a couple weeks now, brewing barrels of beer for the chains 30-plus restaurants in Texas.
"They've gotten to a certain point of growth that they were brewing their beer on the West Coast and shipping it to their restaurants here. So, it got to a point that they had to be in closer proximity," said Ayres.
"We are excited to be the first brewery in Temple. I can sense that there is a lot of excitement in the air everywhere I go. I have a BJ's shirt and I get asked do you work for the brewery. People ask when we are going to be open," said Alex Puchner, the senior vice president of brewing operations for BJ's Restaurants.
Later this year, workers will start canning and bottling BJ's beers
...More info on site
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USA, TX: Austin company purchases Lone Star Brewery
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The old Lone Star Brewery site has been sold to AquaLand Development, the Austin real estate company confirmed on May 5. The sale price was not disclosed.
AquaLand wants to turn the site into a mixed-use development that could include a microbrewery, multifamily housing, a theatre, music venues, restaurants, a farmers market, retail, offices and parks, according to a news release.
“It’s going to be more targeted to the south part of town,” AquaLand Vice President Mark Evans said. “We’re going to do everything we can to preserve the historical features … there’s a lot of folks who have been in South San Antonio for a long time, and we’re listening to their wants and needs. So, there’s no levelling of buildings that’s going to happen here.”
AquaLand has purchased roughly half of the 60 acres from the Newell family, with an option to purchase the other half at a later date. The initial purchase includes the old brewery, cannery building and the grind shop.
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USA, CA: Lompoc City Council approves Solvang Brewing Company loan
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The former Beattie Ford Motors dealership at the Lompoc’s corner of H Street and Chestnut, has sat vacant for nearly 20 years, reported Keyt on May 6.
The Lompoc City Council gave unanimous approval to a $200,000 loan to the owners of the Solvang Brewing Company who've already received approval to build a craft brewery, tap room and restaurant at the former car dealership site.
The loan is to help the owners start buying equipment for the project that's expected to break ground this summer.
"All the resources that were really necessary for our growth were available to us here", says Solving Brewing Company co-owner Stephen Renfrow. "Not only that but we also got a lot of support here locally as well to come out here."
Renfrow has operated his popular and successful brewery and restaurant on Highway 246 in Solvang since 2010 and says he's been looking for a larger location to expand his craft beer production to include bottling and distribution.
"I just felt that had a lot of character," Refrow says about the former car dealership location. "I felt like life could breathe back into the building."
The 8 year, $200,000 loan to Renfrow carries a 4% interest rate and is backed by
...More info on site
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USA, VT: Jacksonville welcomes two new breweries: J'Ville Craft Brewery and Liftline Brewing
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Honora Winery & Vineyard winemaker Janice Stuart has a background in plant science, so vineyard management was a natural professional fit for her. But she was always a beer girl at heart. And over the past year, she's been hard at work bringing J'Ville Brewery - named for its Jacksonville, Vt., location - from concept to fruition, Vermont’s Independent Voice reported on May 6.
When winery owner Patricia Farrington proposed opening a brewery on the property, Stuart loved the idea. She started trekking to Winooski to brew with Brian Eckert at Four Quarters Brewing, who became a close friend and mentor, and planted 180 hops seedlings to flavour her brews.
This past St. Patrick's Day, the brewery's licensing went through. "We have been brewing like maniacs since then," Stuart says. She began offering weekend tastings on April 18 and will continue to do so until J'Ville Brewery's official debut during the Vermont Chocolate Festival at the Windham County venue on Memorial Day - May 25.
At the opposite end of the state, 26-year-old Sheldon native Matt Grant has been working on his brewery for five years. This weekend, he'll open the doors to Liftline Brewing and offer samples and growler fills of First
...More info on site
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USA, NY: Commercial brewing returns to Olean
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A former brewery turned lumber storage facility, and later a kitchen and bath center, is getting back to its original purpose. It’s a 15-barrel brew house boasting giant, stainless steel fermenters, storage tanks and miles of hoses, Olean Times Herald reported on May 7.
But for Gregg Piechota, Jaye Beattie and Nicholas Bohdanowycz, opening Four Mile Brewing on East Greene Street is the realization of a dream.
“It’s a huge sigh of relief,” Piechota, who is also head brewer, said. “It’s been a long road to finally get here and be open. We got a lot of support from the community and local government. We couldn’t have done this without them.”
“It still feels very surreal,” Beattie said. “We feel very blessed that we can finally share our passion for craft beer with the community and we hope everyone will enjoy our beer as much as we do.”
“We’re all very proud of what we’ve accomplished,” Bohdanowycz said. “This has been a tremendous experience and was a very ambitious process.”
Four Mile Brewing officially opens to the public on May 7.
“It was fantastic,” Beattie added. “To see everyone there enjoying our product was very touching.”
“For me, I was close
...More info on site
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USA, FL: Copper Point Brewing to debut on May 11 in Boynton Beach
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Copper Point Brewing’s opening in Boynton Beach auspiciously coincides with the start of American Craft Beer Week, Palm Beach Post reports on May 7.
It has been more than five years since Matt Cox left Big Bear Brewing, a brew pub in Coral Springs where he won one of Florida’s first gold medals in brewing at the Great American Beer Festival in Colorado. Now, Cox, 39, gets to own and run a brewery for the first time.
Copper Point is the seventh full-fledged brewery in Palm Beach County, Florida and the third to open this year.
Cox met investor and beer lover Al Lettera. Together, they scouted South Florida sites until the city of Boynton Beach opened their arms to them.
The city’s economic development department helped them apply for three grants - including a federal job-creating grant - totalling $127,000.
It wasn’t without its share of headaches, and not just the federal grant that took a year to be approved. They were sued by Tampa’s Coppertail Brewing, who alleged their original name, Coppertop, would cause confusion.
But the brewery retains the original spirit, if not the name. It was inspired by Cox’s wife, Laura, a redhead whom he has known since they were at Olympic
...More info on site
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USA, MI, OH & WI: Saugatuck Brewing expands in Ohio and Wisconsin
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A West Michigan craft brewery plans to expand its reach in two Great Lakes states, MiBiz reported on May 7.
Saugatuck Brewing Co. said on May 6 that it has signed deals with three Ohio-based distributors and one Wisconsin-based distributor to fully cover both states with its Michigan-made craft beer.
In Ohio, the Saugatuck-based brewery is working with Beerco/City Beverage, Maple City Ice and Premium Beverage. It had been in the Cleveland and Toledo markets since May of last year.
Meanwhile, in Wisconsin, the brewery signed with Beechwood Sales and Service, which will service the whole state.
“As our production capacity continues to grow, we are very pleased to be systematically moving into new markets and bringing our beer to the increasingly savvy craft beer drinker,” President and CEO Ric Gillette said in a statement.
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USA, FL: St. Johns County board approves Ancient City Brewing at the Mile Marker Brewing’s location
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The St. Johns County Planning and Zoning Board meeting on May 7 was a victory for beer, St. Augustine Record reported on May 7.
Among the few agenda items for the meeting was a request for a special-use permit by Ancient City Brewing Co. at the same location of former microbrewery Mile Marker Brewing.
In other words, it was a nearly identical business seeking to use the same spot at 3420 Agricultural Center Drive, Saint Augustine for a nearly identical purpose. The board passed the measure 7-0 with little discussion.
“It was a necessity to get a special-use permit,” said co-owner Dylan Rumrell, who was not at the meeting. “We’re just happy to be back as the first brewery in St. Augustine. We’re excited for the opportunity to serve St. Johns County and the rest of country.”
Rumrell was not affiliated with the Mile Marker Company, which closed last year. His partner in the business is Greg Tuttle.
“We brought our own touches to it,” Rumrell said. “We’ll be making sure we serve the best beer possible.”
The new facility is expected to open May 15 with other craft beers. The owners are hoping to receive their brewing license from the federal government in June.
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USA, IN: Goshen Brewing Co. plans to open before the week of May 18
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Goshen Brewing Co. plans to have its doors open for May 25 – the Memorial Day weekend, Flavor574 reported on May 6.
“We’ve had a lot of people helping,” owner Jesse Sensenig said, noting that family, friends and employees are all working together.
Potential customers and curious onlookers are stopping in at 315 W. Washington St., Goshen, daily to check on progress.
Jesse and his wife Amanda Sensenig are working alongside chef Jesse Shoemaker, general manager Jason Heatwole and others to get ready.
Sensenig, the head brewer, already has nine batches fermenting, including coffee brown, pale ale, kolsch, hoppy wheat and several scotch ales.
About 20 employees will be on staff when the family-friendly brewpub opens.
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USA, WA: Structures Brewing to open in Bellingham
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It appears a new brewery is making plans to open in Bellingham.
Structures Brewing, announced on its Facebook page plans to try and get open around January 2016. In the Facebook message, it appears the new owners are big fans of the existing breweries and want to be a part of this brewing community, Bellingham Herald reported on May 6.
It’s another piece of what is already an active year for new Bellingham brewery openings. Stones Throw Brewery is expected to open later this summer, while Kulshan Brewing is close to opening its second location.
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USA, MI & CO: Detroit's Atwater Brewery expands in Colorado
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On May 5, the Detroit-based brewery announced a partnership with Elite Brands that will bring a handful of their brews to the entire state of Colorado, mlive reported the same day.
According to a release, Atwater's flagship Vanilla Java Porter, Dirty Blonde and Hop-A-Peel IPA rolled into Colorado in March.
“We are so excited to bring the spirit of Detroit beer to our friends in the great state of Colorado," Atwater Brewing President Mark Rieth said in a release. "We've been focused on making great craft lagers and ales with the perfect amount of Detroit swagger for years and are truly excited to share our vision with beer lovers in Colorado."
Atwater was part of the first wave of Detroit breweries. They opened in 1997, but have exploded in recent years.
According to Reith, only a couple breweries have expanded west past Mississippi.
"...we're committed to getting our beer to where people want it," he said. "That's what is driving our growth strategy."
From their spot at 237 Joseph Campau Ave. near the Detroit riverfront, Atwater produced over 40,000 barrels of craft beer in 2014. That year the brewery saw sales increase by 68 percent.
In late January, the brewer announced they'd be launching in Ontario, Canada
...More info on site
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USA, MI: Lansing Brewing Company to open in the fall
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The Lansing Brewing Company closed its doors more than a century ago, but the name and at least one of its recipes will grace a full-production craft brewery and distillery slated to open in the fall, Lansing State Journal reported on May 6.
"Compared to other cities we are woefully behind as far as the number of microbreweries," said consultant Sam Short. "The major difference with Lansing Brewing Company is it will be the first full-production microbrewery in the city of Lansing and greater Lansing area since it originally closed its doors."
The original Lansing Brewing Company was organized in 1898.
Its president and manager, Lawrence Price, was a prominent businessman, police chief, city councilman and one of the pioneers of the city's auto industry.
And, from a building on the northeast corner of Turner and Clinton streets, he produced the beer that "once made Lansing famous," according to a 1934 article in the State Journal. Amber Cream was the signature brew.
Occupied by Kish Industries and Allied Van Lines in 1971, Lansing Brewing Company was destroyed in that year's Turner Street fire. This site is now occupied by On the Grand Condominiums.
Lansing Brewing Company closed in 1914, a victim of local prohibition. The
...More info on site
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USA, NC: Bond Brothers Beer Company to open brewery in downtown Cary, North Carolina
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The recently formed Bond Brothers Beer Company is expected to sell beer from the tap at 202 E. Cedar St. - off East Chatham Street, Cary - next spring, News & Observer reported on May 6.
A group of local home brewers has partnered with a Cary developer to open a bar and brewery in downtown Cary. They hope to open their first commercial operation off East Chatham Street in spring 2016.
Northwoods Associates LP is leasing and renovating the space, most recently used as a carpet distribution warehouse, as part of a $5 million project known as Midtown Square. The project, announced in February, also includes a new 25,000-square-foot office building next door.
The Bond Brothers Beer Company space will include a 4,600-square-foot brewing area; a 2,300-square-foot tap room; and 3,000 square feet of outdoor space for a beer garden.
Bond Brothers Beer Company was founded by the twin brothers Jay Bond and Jeremy Bond as well as Andy Schnitzer and Whit Baker. Schnitzer said the group hopes to begin renovation efforts this summer and open for business next spring.
While the brewery is the first commercial beer venture for the Bond brothers, they’re no strangers to the local brewing scene.
The 39-year-old brothers and
...More info on site
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USA: Gavin Hattersley named interim CEO of MillerCoors
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The Board of Directors of MillerCoors, the U.S. and Puerto Rican joint venture between SABMiller plc and Molson Coors Brewing Company, on May 7 named Gavin Hattersley to the role of interim Chief Executive Officer to lead the business when current CEO Tom Long retires June 30, 2015.
Hattersley, 52, currently Chief Financial Officer (CFO) of Molson Coors and former CFO of MillerCoors, will serve as interim CEO for up to six months until the Board completes its search for a permanent successor.
"Gavin is an outstanding and trusted leader with ideal qualifications for the role. He has extensive beer industry knowledge and experience in the U.S. and on the global stage. His unique experience of having held top leadership positions with both parent companies and MillerCoors make him the right choice to take the business forward with integrity and a strong sense of purpose," noted Pete Coors, Chairman of MillerCoors and Molson Coors.
"Gavin is an excellent choice to lead MillerCoors through this transition," remarked Alan Clark, Deputy Chairman and CEO, SABMiller. "He has the respect and confidence of the MillerCoors Board as well as our most important stakeholders, including employees, distributors, and investors."
Hattersley will continue as CFO of Molson Coors
...More info on site
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Indonesia: Multi Bintang Indonesia sees Q1 net profits drop by more than 40% due to ban on beer sales in minimarkets
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With beer now absent from minimarkets’ shelves following a government restriction, Indonesia’s largest brewer Multi Bintang Indonesia saw its first-quarter net profits drop by
...More info on site
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Singapore: Fraser and Neave announce Q2 FY 2015 results
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Fraser and Neave, Limited (“F&N” or the “Group”) on May 7 announced second-quarter FY2015 to 31 March 2015 (“2Q2015”) earnings from continuing operations of
...More info on site
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The Philippines: San Miguel Brewery expected to report 20% hike in first-quarter net income
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San Miguel Brewery Inc., the Philippines’ top beer producer, is expected to report a 20 percent hike in net income for the first quarter
...More info on site
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World: SABMiller shares rise on renewed talks of possible takeover by AB InBev
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Shares of brewer SABMiller rose more than 3 percent on May 7, with traders citing talk of a possible takeover bid from rival Anheuser-Busch InBev, Reuters reported.
Two London-based traders said billionaire Warren Buffett and investment firm 3G Capital were also cited as potential bidders.
SABMiller was not immediately available to comment.
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Myanmar: Carlsberg launches its first brewery in Myanmar
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Carlsberg opened its first beer production plant in Myanmar, company officials said on May 8.
The joint venture between the world’s fourth-largest beer maker and
...More info on site
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Romania: Heineken Romania’s turnover dropped 3% last year
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Beer producer Heineken Romania recorded last year a 3% drop in its turnover compared to 2013. The business amounted to EUR 245 million, Romania-Insider.com
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Japan: Consumers in uprising against beer market’s blandndess
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Tatsuo Aoki’s low-key Tokyo bar, Popeye, has become a destination for beer fanatics from around Japan. They make the pilgrimage to sample Hokkaido ales and Shizuoka stouts, or for an impromptu lecture from Aoki on hops and yeast, The Sunday Times reported on May 7.
He’s part of an uprising in Japan against the staggering blandness of local beer. Four beverage behemoths dominate the market, all promoting pilsner-style lagers that account for more than 95% of the suds sold. It’s a bit like sidling up to a bar in 1980s Milwaukee: Miller or Budweiser?
Tastes are changing though. Craft beer is gaining popularity in Japan through the efforts of people such as Aoki, much like it has in the US and Europe.
The four giants — Asahi Group Holdings Ltd., Kirin Holdings Co., Suntory Holdings Ltd. and Sapporo Holdings Ltd. — are experimenting with alternative brews too as they face a slide in consumption.
The competition is changing the market and beginning to produce beer drawing acclaim around the world.
“There are dozens of brewers in Japan making fabulous, highly rated beers,” said Matt Simpson, owner of the Marietta, Georgia-based consulting firm The Beer Sommelier. “They’re not exposed yet.”
Japan has been the land of lager
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