E-Malt. E-Malt.com News article: USA: Beer is healthier than pop, according to the latest research

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E-Malt.com News article: USA: Beer is healthier than pop, according to the latest research
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The scientists say men can drink as much as 24 ounces of beer a day - more than the 16 ounces of low-fat milk or soy drinks they suggest, and three times their recommended limit for fruit juice, according to a new research linked to a tea maker, The Associated Press posted on March 9.

Some prominent nutrition experts put out new guidelines on March 8 urging Americans to cut back on calorie-rich sodas while allowing more leeway for alcohol and lots of room for tea and coffee - up to 40 ounces a day.

That's more than three tall cups at Starbucks, although that might bust suggested limits on caffeine.

They also allow men three times as much beer as sugary soda.

The report was paid for by the corporate parent of Lipton Tea, which is using the scientists' advice to advertise tea's benefits.

The nutritionists say they didn't know the extent of Lipton's marketing campaign and that the company didn't play a role in the recommendations, which generally urge people to drink more water.

But beverage-industry spokesmen and other nutritionists found fault with several of the guidelines. For example, whole milk is out, but moderate alcohol is OK.

The beverage industry also seized on the accompanying marketing campaign by Lipton, a part of Unilever Health Institute, which gave about $40,000 to finance the report. The company plans full-page ads in USA Today featuring the guidelines with a coupon for $2 off tea.


10 March, 2006

   
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