E-Malt.com News article: USA: Bootie Beer appoints high profile management team

Bootie Beer Company, which undergoes an aggressive expansion campaign in the Northwest United States this October, announced on August 2, the management team that will head the effort.

The Bootie Beer sales team is headed by Paul Beleckas, President of Bootie Beer Company and seasoned beverage veteran. Beleckas was Southeast Regional Manager, National Accounts Manager and National Trade Development Manager for Mike's Hard Lemonade, where he played a key role in the national rollout and the continued long-term success.

Robert Evangelista is the Bootie Beer Expansion Director. He comes to Bootie from Beck's and Company, where he held the positions from Regional Manager to Eastern Division National Account Manager. He was responsible for wholesaler and key chain relationships and building the Beck's brand in the retail chain outlet.

The Northwest Regional Manager for the Bootie expansion is Don Sciascia. He comes from Labatt US where he was also the Northwest Regional Sales Manager responsible for managing the distributors and key chain relationships. Victor Cole is the Bootie Beer On-Premise Marketing Director for the company's Florida operation. He was previously the On-Premise Manager for Gold Coast Beverage, Miami, Florida, responsible for all on-premise strategies.

Bootie Beer Company, tagged as America's Entertainment Beer, conducts its brewing operations in La Crosse, Wisconsin. Bootie Beer Company operations were developed in 2001 to capitalize on the lucrative, 2.7 billion case beer industry. Bootie Beer Company created an exciting family of quality, premium beer brands that is relevant to both the edgy 21-to-35-year-old demographic and the baby boom generation. The Company is positioning the brand as a solution to revitalize the beer industry as a whole by providing innovative products and marketing to distributors and retailers. Bootie Beer is introducing Bootie and Bootie Light, both brewed with fresh artesian waters, hops and other natural ingredients. Information on Bootie Beer can be found at http://www.bootiebeer.com.


05 August, 2005