E-Malt.com News article: Zimbabwe: Delta Holdings reports phenomenal growth in new line of products

Zimbabwe Stock Exchange blue chip Delta Holdings says it has experienced a phenomenal growth in its new line of beverages, BizDay reported on June 2.

Matts Valela, Delta’s Finance Director, said the introduction of “Mahewu” – which he called “the new kid on the block” – had exceeded expectations realizing Z$15 million in sales last year.

Mahewu is a non-alcoholic traditional sorghum drink, which Delta introduced following its success in neighbouring Zambia.

In the joint address – which Valela made with the group’s Operations Director Etherton Mpisaunga – the beverages’ giant said its new “Chibuku Super” sorghum beer had also been extremely well-received by the market and had contributed much to the group’s revenue.

Delta is the market leader in beverages in Zimbabwe, accounting for 98% of all lager beer sales, 98% of soft drinks and 84% sorghum beer sales, according to an independent survey.

Valela said the company, which also owns 31% of Zimbabwean spirit manufacturer Afdis, was encouraged by the rise in volume sales of ciders. He told delegates to the Imara Investing in Africa conference that Afdis would soon embark on the local production of previously imported ciders.


04 June, 2014