E-Malt.com News article: Nigeria: Heineken unveils the first draught beer in Nigeria

In order to further its influence in the beer market, Heineken, the world’s third-largest beer maker, has unveiled the first draught beer in Nigeria, This Day Live reported on April 21.

The unveiling which took place recently at the Heineken House, Lagos was said to be in line with the brand’s commitment of opening the world of its consumers.

The innovation described as “The David system” was introduced to the media by Franck Evers, Heineken’s global draught master, ambassador and Master Pourer, who does this training for the brand all over the world. The system keeps the beer fresh for upward of 30 days.

The draught master told his audience that the way a beer is served is crucial in keeping its quality thus making the experience of enjoying it more wholesome.

“If you want the beer to taste the way it was intended, he said “it’s all about the 5 Perfect Serve Steps: The beer, which must be extra cold should be poured into an extra cold Heineken glass at 45 degrees slanting; this will achieve a two finger wide foam head. Afterwards, it’s ready to be served."

Senior Brand Manager, Heineken, Mrs. Ngozi Nkwoji said the innovation is a big investment from Heineken because there are logistical challenges involved in bringing it to Nigeria, installing and maintaining it.

“Heineken is doing this because we want the best beer experience for our consumers. The Draught beer innovation machine has been installed in high end hotels like Four points by Sheraton Hotel, Intercontinental Hotel, Lagoon Restaurant, Eko Hotel and Suites, Sheraton Hotel and Towers, Rhapsody’s Ikeja, Rhapsody’s, Victoria Island (VI), Radisson Blu Anchorage in VI, Lagos Oriental Hotel, Golden Tulip Hotel and Southern Sun Hotel," she said.


23 April, 2014