E-Malt.com News article: Tanzania: Mabibo Beer Wines and Spirits Limited to consider setting up a brewery for Windhoek Premium Lager

Mabibo Beer Wines and Spirits Limited plans to embark on a feasibility study for setting up a plant in Tanga Region for brewing Windhoek Premium Larger for export markets, using local raw materials and creating jobs for Tanzanians, Daily News reported on January 14.

"We have spotted a potential area in Tanga to form the second Tanga Industrial Economic Special Zone (TIESZ)," Mabibo's International Independent Consultant James Rugemalira said at a special promotion of Windhoek beer held at Makongo Juu Resort in Dar es Salaam.

He told several people who attended the occasion last week that the brewery would serve the middle and far eastern export markets, urging retailers to conduct legitimate business.

"The Windhoek Beer sales volume can only go up if bar owners and operators will stick to the price recommended by Mabibo.

We are now ready to supply Windhoek Premium Lager anywhere in Tanzania at a price of 58,000/- per carton," he said, recommending 3,000/- as the retail price of one bottle of Windhoek, except for expensive outlets that may charge a differential of 500/- for a Windhoek bottle above local beer.

Speaking at the same occasion, Mabibo's Board Chairman Benedicta Rugemalira said her company has been facing a lot of challenges, including unscrupulous businessmen smuggling Windhoek beer from South Africa to the local market.

"We need your support so that we can reach the necessary economic sales volumes to justify building a brewery of Windhoek here in Tanzania.

Drink rightful Windhoek beer which has Mabibo's specific mark of MB66. In so doing, we will be able to increase sales and meet the economic and financial volumes to sustain brewing Windhoek locally," she said.

Mabibo claims to have exclusive rights of importing and distributing Windhoek beer brands in Tanzania. Currently, the company is importing Windhoek from Namibia Breweries Limited (NBL), the manufacturer and owner of the Windhoek beer brands.

Mr Rugemalira reiterated that Mabibo's long term aim is to be licensed by Namibia Breweries Ltd to brew the beer locally for the middle and far Eastern Market.

But, he said, the two should support his company as an aggressive pioneer into the middle and Far Eastern Export Markets to deliver to those new markets for Africa, Africa's Purest Premium Lager capitalizing on the fact that it has already been rated as one of the top ten world class beers.


17 January, 2014