E-Malt.com News article: USA: Coors Light to launch citrus-flavored summer beer next year

Coors Light will launch a citrus-flavored summer beer next year and Redd’s is planning an iced tea version of its ale, a spokeswoman from parent company MillerCoors LLC was quoted as saying by The Business Journal on October 4.

Coors Light Summer was unveiled during Chicago-based MillerCoors’ distributors conference last week in Las Vegas.

“I can confirm that we will be offering a Coors Light summer line extension. It’ll be citrus and only available in cans,” MillerCoors spokeswoman Cat Corrigan said. “It will be available Memorial Day (2014) until supplies last.”

The move follows the success of fruit-flavored beers from MillerCoors brands like Leinenkugel’s Summer Shandy (wheat beer plus lemonade flavor) and Blue Moon Belgian White (a citrus-flavored Belgian-style wheat ale). Jacob Leinenkugel Brewing Co. introduced an Orange Shandy this year, and its entire shandy line has shown strong growth.

Corrigan also confirmed that Redd’s will add an iced tea beverage to its ale lineup that already includes apple and strawberry.


09 October, 2013