E-Malt. E-Malt.com News article: USA, MO: The St. Louis Brewery to release Schlafly Tasmanian IPA

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E-Malt.com News article: USA, MO: The St. Louis Brewery to release Schlafly Tasmanian IPA
Brewery news

The St. Louis Brewery will unveil a new Schlafly beer in the fall - an India pale ale brewed with Australian-grown hops - that will be the first offering in a new year-round IPA lineup, Stltoday.com reported on April, 24.

The beer, Schlafly Tasmanian IPA, will be modeled after Southern Hemisphere IPA, a limited-edition beer Schlafly brewed last year as part of its 20th Anniversary Series.

Joining Tasmanian IPA are Schlafly AIPA and Export IPA, which are currently part of the brewery's Special Release Series.

Each IPA will contain about 7.2 percent alcohol by volume and will be available for four months, starting with Tasmanian IPA from October through January, AIPA from February through May, and Export IPA from June through September.

"We knew we wanted to make a Schlafly IPA available year-round, but then the question became, 'Should it be one beer or more?'" brewery co-founder Dan Kopman says. "From a consumer's point of view, we think they prefer more options. They're interested in trying beers that showcase subtle flavors and aromas from different hops and different parts of the world."

The brewery's artists are working on new labels for the three Schlafly IPAs. Kopman says customers can expect colors and design elements from the existing Export IPA and AIPA labels to remain.

When Export IPA and AIPA move to the new IPA series, Schlafly's Special Release Series will return to a four-beer lineup. Pumpkin Ale (fall), Christmas Ale (winter) and Irish-style Extra Stout (spring) will remain, and Schlafly will add a new Belgian-style Golden Ale as the series' summertime release, starting next year.


25 April, 2012

   
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