E-Malt.com News article: Canada, AB: Minhas Brewery launches Uptown Girl

In the latest example of a brewery trying to bring a feminine touch to their product, Minhas Brewery has launched Uptown Girl, a new trio of brands aimed squarely at the young female market, Canadian Beer News reported on March, 26.

The three beers – Uptown Girl Premium Light Lager (“lightly carbonated” with 57 calories), Uptown Girl Cherry Belgian Red (made with organic cherry juice), and Uptown Girl Strawberry Blonde Ale (“with hints of banana [...] blended with organic strawberries”) – all check in at 4% abv, and are packaged in 207 ml bottles. According to the brewery, this smaller format was chosen because “women typically drink beer slower than men, causing beer in the larger bottles to become warm and less enjoyable.”

The Uptown Girl brands are available now at liquor stores throughout Alberta. They are currently being brewed at the Minhas facility in Monroe, Wisconsin, but some of the production is expected to move to the new Minhas Micro Brewery in Calgary when it opens later this spring.


28 March, 2012