E-Malt.com News article: USA, CA: The Roxy Theatre announces an exclusive private label craft beer created by the Karl Strauss Brewing Company

Los Angeles’ The Roxy Theatre has announced ‘No. 1,’ an exclusive private label craft beer created for the legendary Sunset Strip venue by the Karl Strauss Brewing Company, The Full Pint reported on December, 9 .

The Roxy ‘No. 1’ is unprecedented; no other entertainment venue in Los Angeles has their own private brew. Starting December, 12, it is available on tap at The Roxy indefinitely.

“The Roxy’s love affair with beer started at our first vegan beer fest,” states Nic Adler, owner of The Roxy. “Introduced to us by LA’s premier craft beer bar, Tony’s DartsAway, we took it slow. As our palette matured, we started to bring in more and more craft and as important local beers. This is when our relationship with Karl Strauss started.”

Adler adds: “After carrying a number of Karl Strauss beers, we had the idea to do something ourselves. We worked with KS to get the right flavor profile, something that was special but also a beer that everyone could enjoy while they watched their favorite band.”


16 December, 2011