E-Malt.com News article: Ukraine: Slavutich brewery to be named officially Carlsberg Ukraine by next year

Carlsberg’s Slavutich brewery has launched the process of renaming into Carlsberg Ukraine, the company announced on October, 6.

Renaming of the company is the final stage of enterprise integration into the international group Carlsberg.

This year the changes connected with the renaming into Carlsberg Ukraine will apply to all external identifiers of the company — email addresses, corporate attributes as well as positioning among consumers and customers.

The company’s corporate website has been already updated. It is planned that in 2012 the legal procedure of renaming will be completed.


The integration of Slavutich into the international group Carlsberg started in April 2008. Under the agreement between the Danish company Carlsberg Group and the Dutch group Heineken on purchasing business of the British company Scottish & Newcastle (S&N), 50% of Baltic Beverages Holding’s (BBH) shares which formerly belonged to S&N moved to Carlsberg Group, the owner of the rest part of assets of BBH. As a result, Slavutich joined Carlsberg Group.


07 October, 2011