E-Malt.com News article: Canada, Ont.: King Brewery launches Vienna lager

Beer Barons announced the launch of King Brewery's Vienna Lager to the Ontario beer consumer on May, 16 on the heels of winning the gold medal at the Ontario Beer Awards for Top Amber Lager on May 8th, Marketwire reports.

King Brewery has doubled capacity and increased staff to support the expected demands for the new award winning brand.

Phil DiFonzo, the Brew Master, "I am really proud of our team here at King. We have taken great care in producing Ultra Premium beers. King's Vienna Lager is a true to style Vienna Lager brewed with Vienna malt, noble hops and classic European brewing methods. We think it will rival the world's very best Vienna Lagers. This award is recognition of our efforts. The public and beer opinion leaders are standing up and taking notice and we are now ready to share it with the province."

Troy Taylor, Beer Barons' National Director of Sales and Marketing added, "The Gold award for the Vienna Lager could not come a better time for King. We have been testing our Vienna Lager with key licensees to glowing reviews. We knew we were brewing something the public would enjoy but this type of early recognition is a testament to our dedication to brewing excellence."

The LCBO has approved King's Vienna Lager for listing which will hit LCBO shelves May 18th.

The award-winning King Brewery, based in Nobleton Ontario has been in operation since 2002. The Brewery operates a state of the art decoction brew house unique to Canada and delivers ultra premium lagers that rival the best in the world.

King Brewery currently produces the King Pilsner, Dark Lager and Vienna Lager plus the Pilsbock on a seasonal basis. King Brewery has been recognised nationally, winning over 17 awards in both the Canadian and Ontario Brewing industry since 2002. Its accomplishments include being selected as the 2003 Beer of The Year by the Food and Drink magazine, Toronto Star's Best Beer of the Year, and has been awarded Gold at the Canadian Brewing awards from 2003 - 2006.

Since its official opening in July of 2002, King Brewery located in Nobleton, Ontario has enjoyed great success with both premium beer drinkers and critics' alike.


17 May, 2011