E-Malt.com News article: 175

Article published on February 28, 2002

On the 27th of February 2002 , Heineken has released a report on his results for the 2001 year which have not disappointed market expectations. Heineken’s operational profit rose by 22 % (from EUR 921 million in 2000 to EUR 1,125 million ), the rise of net profit being of 15% ( it increased from EUR 621 million to EUR 715 million) . As a result of this evolution , the net profit per share on ordinary activities rose by EUR 0, 24 from EUR 1,58 (2000) to EUR 1, 82 (2001 ). In addition, the officials of the company declared that they are forecasting a continued growth for the 2002 year . These significant successes as well as optimistic prognoses are due to several factors from which the most important are : a well elaborated corporate strategy , an extensive international coverage , the available company’s financial resources and the Heineken’s brands with strong values such as Heineken and Amstel.

In the same rapport Heineken declared that the net turnover, increased by 13% (+ EUR 1,056 million) in comparison with the previous year . There are 3 main factors that influenced this growth : the Heineken’s first time consolidations (6% of the growth ), an advantageous exchange rate of the US dollar versus the Euro (which accounted 2% in the growth ) and finally , the organic increase of the net turnover ( 5% of the growth , from which 1% is due to the increase in sales volume and the other 4% are due to the price increases)

In what concerns the sales volume , here Heineken has also reported positive results The Heineken Group in which are included the Group and its associated companies registered an increase of 3,6 millions hectoliters , the sales volume for the 2001 reaching the sizeable quote of 105, 1 million hectoliters .


20 March, 2002