E-Malt.com News article: United Kingdom: Molson Coors launches three its brands in new format for the FIFA World Cup 2010

Molson Coors is launching a new draught beer for the off-trade, Home Draught Kegs designed to fit into a home fridge, Mad.co.uk posted on May, 18.

Made available in time for the FIFA World Cup, the 10-pints keg will be rolled out next month, and available at various supermarkets including Sainsbury’s and Morrisons.

The £8 mln launch will be made available in three of Molson Coors’ brands - Carling, Coors Light and Grolsch.

The kegs will have a recommended retail price of between £14 and £17 each.



19 May, 2010