E-Malt. E-Malt.com News article: Canada: Molson Coors launches Canada’s lowest calorie beer

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E-Malt.com News article: Canada: Molson Coors launches Canada’s lowest calorie beer
Brewery news

Molson Coors has introduced new Molson Canadian 67, a specially brewed light beer with only 67 calories per bottle - making it the lowest calorie beer in Canada, CNW reported on October, 5.

That's about half the calories of a glass of wine or a single mixed drink and one-third fewer calories than light beer, the company said.

"As more health-oriented Canadians take a calorie-conscious approach to their eating habits, they now have a beer choice that fits with this lifestyle," says Stephanie DeSutter, Senior Brand Manager, Molson Canadian. "Molson Canadian 67 lets men and women enjoy a great tasting beer with a calorie count they can feel good about.”

Education around calorie consumption is becoming increasingly important to Canadians. According to a recent independent sample of nearly 2,000 light beer drinkers across Canada conducted by Molson Coors Canada, 61 per cent of consumers said that calories are an important consideration to them when it comes to choosing alcoholic beverages. However, only 39 per cent said that they always or sometimes know what the calorie content is of the beer that they consume.

Molson Canadian 67 is specially brewed for Canadian beer tastes by blending two-row malted barley, a touch of wheat, and a triple hopping method using four different varieties of hops. The result is a light beer with rich colour, creamy foam, and the clean flavour you expect from other light beers with only two-thirds the calories.

"Molson Canadian 67 is Canada's first hybrid light beer, combining flavour and lightness. Now Canadians can have their beer and drink it too," says DeSutter. "Molson Canadian 67 can be an ideal partner for those that enjoy a casual beer after a run, a game or hitting the gym. Post activity or out socializing, it makes the ideal wingman."

Molson Canadian 67 is now available at select retailers and accounts across Ontario and Atlantic Canada. It will be available nationally by the end of November. Currently in Ontario, the 12-pack retails for C$19.95 and the six-pack, available only at the LCBO, retails for C$9.95.

07 October, 2009

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