E-Malt.com News article: USA: Anheuser-Busch rolls out India Pale Ale

Anheuser-Busch introduced an India Pale Ale on Monday as part of its Michelob line, St. Louis Business Journal posted on September 14th.

The all-new Michelob Rye India Pale Ale is part of Michelob Brewing Co.’s new fall and winter sampler pack, which also features pale ale, porter and Bavarian-style wheat.

India Pale Ales are known for their hoppy flavors.

“We crafted Michelob Rye P.A. using feedback on many versions of the recipe that we shared with beer enthusiasts at beer festivals across the country,” Michelob brewmaster Adam Goodson said in a statement. “Rye is a challenging grain to use in brewing and adds considerable malt flavor complexity compared to barley alone.”

Michelob Brewing Co.’s small research brewery is located next to Anheuser-Busch’s historic St. Louis brewery. At any given time, up to 50 different beers are being brewed in this brewmasters’ playground.

Anheuser-Busch is owned by Belgium-based Anheuser-Busch InBev. A-B InBev reported a profit of $1.07 billion in the second quarter, up 28 percent increase from $836 million for the same period a year ago. Revenue in the second quarter fell 10 percent to $9.5 billion, down from nearly $10.5 billion during the same period a year earlier.


16 September, 2009