E-Malt.com News article: United States: Tibetan beer to be available nationwide by the end of the year

Lhasa Beer, an all-malt European style lager imported from Tibet, will launch US sales in Texas this August through specialty food retailers and on-premise establishments. It will soon be available at other retail locations across the US, Business Wire posted on August, 10.

“From the roof of the world to U.S. bars, restaurants and American dining room tables, we will bring American beer aficionados a tasty lager that they can not only enjoy, but also feel really good about buying because they are making a socially responsible purchase to help others less fortunate,” said George Witz, president of Dzambuling Imports, importer and marketer of Lhasa Beer.

Lhasa will donate 10 percent of its annual profits to non-profit groups supporting education, health care, cultural preservation and other socially responsible initiatives in Tibet, according to Witz.

Lhasa Beer is the only Tibetan beer on the world market and comes straight from its namesake, Lhasa, the capital of Tibet and the land that is the world's highest plateau, referred to as "the roof of the world." It is brewed by the Tibet Lhasa Brewery Company, which is the highest commercial brewery in the world. Lhasa means “place of the gods” in Tibetan, and is revered as a holy place in Tibetan culture.

Lhasa Beer will be available nationwide by the end of the year, it is reported.


12 August, 2009