E-Malt.com News article: Russia & Australia: One of Baltika beers now brewed under license in Australia

In June 2009, the Independent Distillers company has launched licensed production of the Baltika №3 Classic beer brand in the 0.33 litre bottle, Baltika Breweries, Russia’s largest beer maker, reported on June, 30.

The first batch of the most popular Russian beer brewed in Australia has already been supplied to the shops of the country. Baltika №3 is the only Russian beer brand that is brewed in Australia under license.

An average price for a multi-pack of 6 Baltika №3 bottles of 0.33 litre is about A$16 dollars. Licensed production in Australia has proved reasonable due to the rapid expansion of premium imported beer market segment which includes Baltika beer. Besides the inland production helps to significantly decrease the company’s logistical costs.

The choice of the Baltika №3 brand for the licensed production in Australia is the result of numerous researches of consumers’ preferences. In Australia it is the most popular brand and according to the consumer survey it got the highest mark of all Baltika’s brands.

Dmitry Kistev, Export Sales Director of Baltika Breweries: «Baltika is the only Russian beer brand in the Australian market. Since the beginning of export deliveries in 2004 Baltika №3 has gained popularity among both the Russian-speaking population of Australia and local beer lovers».

Baltika Breweries is highly experienced in organizing licensed production in the CIS and other countries. Apart from Australia licensed production of Baltika’s brands has been successfully launched in Ukraine, Great Britain and Uzbekistan.

Baltika Breweries is an active exporter in the Asia-Pacific Region. In 2008 the sales volume of the Company in this region more than tripled and exceeded 3 mln litres of beer. In the Asia-Pacific Region, apart from Australia, Baltika exports to Japan, China, Vietnam, Mongolia, New Zealand and South Korea.

Baltika Breweries is the largest FMCG producer in Russia and since 1996 it has been the leader of the Russian beer market. The Baltika brand occupies first place in Europe in terms of sales (Canadean, Euromonitor). The company comprises breweries in 10 cities of Russia and 1 brewery in Azerbaijan. It also has a wide brand portfolio. Baltika Breweries is the leading exporter of Russian beer: Baltika’s products are presented in more than 50 countries and its share of Russian beer export deliveries amounts to 70%.


01 July, 2009