E-Malt.com News article: USA: SABMiller plc completes acquisition of US importation rights for Grolsch

SABMiller plc announced on July 8 that it has concluded an agreement with Anheuser-Busch Inc. to transfer the US importation rights for the Grolsch brand to its US joint venture, MillerCoors.

The transfer will be effective from 1 August 2008 and in addition to Grolsch Premium Lager, the deal also incorporates the entire Grolsch portfolio, including Grolsch Amber Ale, Grolsch Light Lager and Grolsch Blonde Lager.

In 2007, Grolsch imports into the US grew to approximately 215,000 hectolitres. Imported beers have grown at nearly 10% p.a. for the last three years and now make up 15% of the US beer market*.

About SABMiller plc

SABMiller plc is one of the world’s largest brewers with brewing interests or distribution agreements in over 60 countries across six continents. The group’s brands include premium international beers such as Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell, as well as an exceptional range of market leading local brands. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2008, the group reported US$3,639 million adjusted pre-tax profit and revenue of US$21,410 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.


09 July, 2008