E-Malt.com News article: Russia: The brewery “Forshtatskaya pivovarnya” registered its own trade mark

The trade mark “Forshtatskaya pivovarnya” has been registered in the State register for trade marks and service marks, Russian Beer Union reported April 1.

Now the trade mark “Forshtatskaya pivovarnya” under which OJSC “Pivnaya artel” has already been producing its brands of beer for two years has received a State Registration Certificate. The enterprise is the sole right-holder of the trade mark and will be able to use it till 2016.

For the moment the plant is producing 7 brands of beer under the trade mark “Forshtatskaya pivovarnya”. The title brand is the brand of light beer brewed in keeping with a traditional German recipe – “Forshtatskoe klassicheskoe” beer, in this product line is also presented the beer brand “Forshtatskoe klassicheskoe nefiltrovannoe”. The enterprise will put out for the season several other new brands that are now being certified.

According to Evgeniy Avramov, Director of the enterprise, the trade mark of the enterprise serves to underline the fact that the enterprise is oriented at the European “classics” of brewing in the recipes used, in the approach to selection of raw materials for brewing, in the formation of culture of beer consumption. “As you know in the European countries beer is primarily consumed in special drinking establishments. In Russia so far the share of the drinking establishments on the market of beer consumption is small but it has the tendency of annual growth. Our enterprise is also developing along these lines and that is why in 2008 we are paying special attention to the work with beer bars, restaurants and cafes of the town. We offer our brands to diversify the beer sold and we provide them with special equipment, we also carry out various promotion events”, said Evgeniy Avraimov.


02 April, 2008