E-Malt.com News article: USA: Aladdin Beverage's Patagonia Blond Ale to compete in 2008 World Beer Cup® Competition

Aladdin Beverage is pleased to announce that the Company has entered the Patagonia Blond Ale in the World Beer Cup 2008, the most prestigious beer competition in the world, Marketwire reported March 24. The Blond Ale is brewed by one of its suppliers, the Patagonia Brewery, in Argentina. The event will be held at the Craft Brewers Conference in San Diego, California, from April 15 - 19. Approximately 2,400 entries from 500 breweries in 60 nations are expected to take part.

The World Beer Cup is held every two years and features famous brews from around the globe. A highly qualified professional panel of more than 100 judges will honor the top three beers in more than 70 categories with gold, silver, and bronze awards. The event promotes international brewing excellence, and winners benefit from exposure to a worldwide audience through countless media publications and communications.

Aladdin Beverage will represent Patagonia Brewery at the World Beer Cup, which will be the first competition for the new blond ale. Winners will be announced at the World Beer Cup Gala Awards Dinner in San Diego on April 19.

"This is the Olympics of beer competitions and it is a true, objective judging of top quality beers. The Patagonia Blond Ale has a remarkably distinct flavor and will make a name for itself in years to come. The added exposure from the World Beer Cup will aid our efforts to put the Patagonia Blond Ale in stores across the United States," stated Ted O'Conner, CEO and President of Aladdin Beverage.

Established in 1884, the Patagonia Brewery is the oldest in Argentina, and its beers are brewed in strict accordance with an old law dictated by Bavarian Duke William IV, which stated that beer is to be brewed only with pure malted barley, hops, yeast, and water.

About Aladdin Trading & Co

Headquartered in New York City, Aladdin Trading & Company is a leading fine craft beer and ale importer serving the North American markets. Aladdin's goal is to be known as the top beer importer to North America, with only quality and forward-thinking brands in its portfolio. Its mission is to generate sustained growth for all the brands in its portfolio and generate maximum return on investments.


26 March, 2008