E-Malt.com News article: Russia: “Baltika No.7 Exportnoe” beer launched the new site of the brand

“Baltika No.7 Exportnoe” and the TRAFFIC agency launched the new site of the brand: www.baltika7.ru, according to Russia Beer Union, March 25.

The Web portal fully reflects the image concept of the brand – progressive, open and up-to-date.

The concept of the site is related to the exports activities of the brand – “Baltika No.7” is supplied to 31 countries and is very popular among its foreign consumers. The four sections are made corresponding to the four megacities – Moscow, Saint Petersburg, London and New York.

At a later stage the number of sections and correspondingly the “cities” presented will increase. Apart from the information about the Baltic “seven” at present the game “Intellectual casino” is available for users, they can send their friends a postcard with their image on the background of one of the cities, download wallpapers and commercials of the company.

Visually the site is designed in such a way that transition is carried out via dynamic elements – at the click on the names of one of the cities a picture of a new one is opened with different objects on it – a beer glass, an airship in the sky, a light box in a virtual street.

Alina Krzhevatskaya, Senior Brand Manager of the Team for Brand Development of “Baltika” said:
“The web-site of such a progressive and innovative brand as “Baltika No.7” should fully correspond to these qualities. Working out this web-resource we’ve paid much attention to interesting services, design and up-to-date information about the brand. Apart from that the original idea has been realized of transition between the sections. This idea has not been realized so far by anybody”.

Valeriy Sivtsev, the creative Director the Internet Agency TRAFFIC:

“The site is fully made in the flash-technology that is the most advanced and in the best way corresponds to the character of the brand. The consumer can be attracted to visit the image site by including entertainments, competitions and lotteries. That is why we worked out services allowing spending time with amusement: a game with changing photographic images, intellectual casino”.

Earlier TRAFFIC has already created for “Baltika No.7” a promotion site dedicated to the advertising promotion “Dream bravely!” where scholarships for studies abroad have been raffled.

Information on the brand “Baltika No.7 Exportnoe”

Consumers of “Baltika No.7” are predominantly urban citizens open to communication. They value all that is aimed at development and know that they can achieve more in life. And “Baltika No.7” makes them feel progressive, to strive for the best, new achievements.

The brand has been awarded more than 20 awards in professional and consumer competitions on a national as well as on an international level. The successful promotion of “Baltika No.7 Exportnoe” was due to an integrated marketing strategy. In the framework of this strategy a separate positioning of the brand on the market has been worked out, a restyling of all kinds of packing has been carried out and the product has been launched in original twist-off 0.33 liter bottle.

In 2006 the can beer “Baltika No.7” was put out in modern multi-packing “Midkon” – unique for the Russian beer market. In February 2007 started bottling of this beer brand into bottles with the new transparent film label (No Label Look). In the same year the brand “Baltika No.7” was among the first on the Russian market to be represented also in 1 liter aluminum can. From February 2008 “Baltika No.7” is bottled into new, unique for the beer market 0.5 liter glass bottle with cover having a ring - ring-pull.


26 March, 2008