E-Malt.com News article: USA: Anheuser-Busch returns to Budweiser heritage again in order to emphasize quality and brewing in marketing messages

Anheuser-Busch appears poised to play up Budweiser’s heritage on labels, according to Miller Brewing Co, November 21.

New Bud label applications filed with the government feature a box headlined “The Great American Lager” and a picture of Adolphus Busch. The text reads:

“In 1876, Adolphus Busch set out to create a distinctly American style of lager, one with great taste and exceptional drinkability. Using hand-selected grains, a special blend of hops, and unique beechwood aging, he formulated the perfect balance of flavor and refreshment. Five generations of brewmasters later, Budweiser still sets the standard for quality and taste.”

Last week, Beer Marketer’s Insights and Beer Business Daily reported that A-B planned to position Bud as the “Great American Lager” and emphasize quality and brewing in marketing messages.

A-B has played up Bud's heritage before. Recall that a few years ago A-B resurrected retro Bud cans, the Smiling Charlie mascot and some vintage TV ads.


23 November, 2007