E-Malt.com News article: UK: SABMiller announces partnership with British Olympic fencing team

SABMiller plc, one of the world’s leading brewers, is delighted to announce its partnership with the British Fencing team as part of the FTSE - British Olympic Association Initiative, according to company’s news room, February 14.

SABMiller will provide skills and resources in support of British Fencing as it develops as a world class, autonomous organisation. The objective is that the partnership is to be ongoing up to, and potentially beyond, the London Olympics in 2012.

Projects will vary over time but the initial focus will be on preparing a business plan to 2012. The aim will be to raise the profile of British Fencing, securing sponsorship and putting in place appropriate governance and service provision.

Sue Clark, Corporate Affairs Director for SABMiller said: “SABMiller is a business which thrives on competition in all arenas. We are excited and honoured to partner with British Fencing and to share in their forthcoming quest for Olympic success.” Gail Lumsden, Head of Strategy & Planning at SABMiller will lead on this project.

Keith Smith, President of British Fencing said: “British Fencing is delighted to be in a partnership with SABMiller. Access to the skills and resources of this FTSE 100 company will help us to improve our image, management and performance, as we aim to grow as a sport and to deliver Olympic success in London in 2012. It is good to see this company stepping forward to help an enthusiastic and increasingly successful Olympic sport as we prepare for the excitement and challenges of London 2012. We already have an Under 17 World Champion and a Senior European Championships Silver medallist, and with increased support we hope to reach our full potential before a home crowd in London.”

The FTSE-British Olympic Association Partnership initiative will partner 33 FTSE 100 companies with 33 Olympic sports governing bodies in order to transfer skills and knowledge to accelerate each sport governing body’s organisational development and governance structure.

SABMiller plc is one of the world’s largest brewers with brewing interests or major distribution agreements in over 60 countries across six continents. Its market’s range from developed economies in Europe and North America, to fast developing markets such as China and India. The group’s brands include international premium beers such as Peroni Nastro Azzurro, Miller Genuine Draft, Pilsner Urquell and Castle Lager as well as an exceptional range of market leading local brands such as Aguila, Tyskie and Snow. Outside the USA, SABMiller plc is also one of the largest bottlers of Coca-Cola products in the world.

In the year ended 31 March 2006, the group reported US$15,307 million in revenues and profit before tax of US$2,453 million. SABMiller plc is listed on the London and Johannesburg stock exchanges.



16 February, 2007