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E-Malt.com Newsletter 31b
July 31 - August 03, 2025
Quote of the Week
For a quart of ale is a dish for a king.
William Shakespeare
Currency Rates
Base Currency: US Dollar
on August 01, 2025 |
Base Currency: Canadian Dollar
on August 01, 2025 |
| |
1 USD = 0.8748 EUR
1 USD = 0.7556 GBP
1 USD = 1.3839 CAD
1 USD = 1.5520 AUD
1 USD = 149.9250 JPY
1 USD = 5.5858 BRL
1 USD = 80.6885 RUB
1 USD = 7.1893 CNY
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1 CAD = 0.7225 USD
1 CAD = 0.5460 GBP
1 CAD = 0.6321 EUR
1 CAD = 1.1213 AUD
1 CAD = 108.3240 JPY
1 CAD = 4.0359 BRL
1 CAD = 58.2992 RUB
1 CAD = 5.1945 CNY
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Currency Rates Chart
Equities of the Largest Breweries
Canada, BC: British Columbia craft brewers calling on government to fix tax system
...Click here
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USA, MD: Eden Town Brewing Company hoping to open its doors this fall
...Click here
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USA, RI: Smug Brewing Company to close for good on August 30
...Click here
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USA, GA: Braselton Brewing Company closes after a nearly 7 year run
...Click here
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World: AB InBev shares tumble on report of falling sales in Brazil, China
...Click here
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EU: Beer production slightly up in 2024, Eurostat says
...Click here
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Brazil: Ambev reports 8.9% drop in second-quarter beer volume
...Click here
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APAC: Budweiser APAC's H1 2025 results paint mixed picture of resilience and vulnerability
...Click here
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Brazil: Heineken adapts to market pressures, strengthens position in Brazil
...Click here
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Australia: Barley crop forecast remains at 13.3 mln tonnes
...Click here
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Hong Kong: San Miguel Brewery Hong Kong reports 3.2% yoy revenue rise in H1
...Click here
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Argentina: Barley crop forecast stable amid generally favourable conditions this year
...Click here
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Africa: Brewer Delta Corporation experiencing contrasting fortunes in its regional markets
...Click here
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Hungary: Beer consumption shows significant decline in H1 2025
...Click here
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India: Big whiskey tariff cut to bring little cheer for Indians due to complex tax regime
...Click here
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Ireland: Irish whiskey won't have 'full clarity' on market until 2026 – IFA
...Click here
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Kenya: Storm brewing in Kenya over latest proposal to control sale and consumption of alcohol
...Click here
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Latvia: New law curbs sale of alcohol and advertising of prices and promotions
...Click here
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South Korea: HiteJinro’s Terra beer brand sells more than 5.5 bln bottles since launch in March 2019
...Click here
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Graph of the Week
Table of the Week
Austria Brewing Industry 1980-2024
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
31 July
1790 - 1st US patent granted, to Samuel Hopkins for a potash process
1809 - 1st practical US railroad track (wooden, for horse-drawn cars), Philadelphia
1925 - Unemployment Insurance Act passed in England
01 August
1930 - Clarence Birdseye is awarded a U.S. patent for the invention of packaged frozen food
1950 - Steve Wozniak, future co-inventor of the Apple computer, is born
1981 - Pres. Ronald Reagan signs into law the Economic Recovery Tax Act of 1981, the biggest tax cut in American history, which streamlines the Federal income tax brackets, lowers the top rate to 36%, and creates the universally-deductible Individual Retirement Account
02 August
1858 - 1st street mailboxes-Boston, Mass
1890 - The BOVESPA (Bolsa de Valores de Sao Paulo, or Sao Paulo Stock Exchange), Brazil's central securities market, is founded
1984 - Euro Court condemns phone-tapping
2000 - The New York Stock Exchange begins trading in decimals, ending the two-century-old practice of pricing stocks in increments of 1/8th of a dollar
03 August
1887 - Thomas Alva Edison receives a U.S. Patent for his new kinetoscope, the predecessor to the motion-picture camera
1977 - Tandy Corp. introduces one of the earliest affordable personal computers, the TRS-80 (soon to be affectionately nicknamed the "Trash 80"). It has 4 (yes, four) kilobytes of memory, a black-and-white monitor, and uses floppy disks that truly flop when you shake them. It retails for just $599
1984 - Total trading volume on the New York Stock Exchange exceeds 200 million for the first time, as 236,565,110 shares change hands
Agenda
August 2025:
05 - 09: Great British Beer Festival 2025 (Birmingham, UK)
07 - 09: VIETFOOD & BEVERAGE - PROPACK VIETNAM 2025 (Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street, District 7, HoChiMinh City, Vietnam)
13 - 15: Brewing Summit 2025 (Palm Desert, CA, USA)
22 - 23: Beervana 2025 (Wellington, New Zealand)
September 2025:
02 - 06: Copa Cervezas de America 2025 (Valdivia, Chile)
04 - 06: Stockholm Beer & Whisky Festival 2025 (Stockholm, Sweden)
13 - 14: Bruges Beer Festival 2025 (Bruges, Belgium)
15 - 19: Drinktec 2025 (Munich, Germany)
20 - 05 October: Oktoberfest 2025 (Munich, Germany)
27 - 29: Whisky Live Paris 2025 (Paris, France)
October 2025:
07 - 08: RMI Asia Pacific Regional Summit 2025 (Perth, Australia)
09 - 11: The Great American Beer Festival 2025 (Denver, USA)
16 - 17: Brew Asia 2025 (Bangkok, Thailand)
16 - 17: Salon du Brasseur 2025 (Parc Expo Nancy, France)
November 2025:
04 - 06: Brussels Beer Challenge 2025 (Belgium)
10 - 12: 15th Iberoamerican VLB Symposium Brewing & Filling Technology (Parana, Brasil)
13 - 15: Drink Technology India 2025 (Bombay Exhibition Centre, Mumbai, India)
December 2025:
03 - 05: Drink Japan 2025 (Makuhari Messe, Japan)
February 2026:
05 - 06: Glug Swiss 2026 (Alte Reithalle, Aarau, Switzerland)
13 - 16: HoReCa 2026 (Athens, Greece)
27 - 01 March: Finest Spirits 2026 (Munich, Germany)
March 2026:
04 - 07: Festival Brasileiro da Cerveja 2026 (Blumenau, Brazil)
18 - 19: BeerX 2026 (Liverpool, UK)
24 - 26: RMI Global Conference 2026 (Lisbon, Portugal)
May 2026:
04 - 07: Worldwide Distilled Spirits Conference 2026 (EICC, Edinburgh, Scotland, UK)
June 2026:
09 - 11: Brasil Brau 2026 (Sao Paulo, Brazil)
News Articles
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Canada, BC: British Columbia craft brewers calling on government to fix tax system
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B.C.’s craft brewers say their industry is in crisis and they are calling on the provincial government to fix a tax system they say is forcing small, local breweries to close while multinational beer giants continue to benefit, Vancouver Sun reported on July 31.
On July 31, the B.C. Craft Brewers Guild launched a grassroots campaign at Main Street Brewing, demanding urgent reforms to keep the taps flowing at more than 220 local breweries employing 6,000 British Columbians.
In B.C., craft breweries pay a markup, essentially a tax, on every litre of beer sold through their Sales Distribution Agreement with the government-run Liquor Distribution Branch, which oversees all alcohol sales and distribution in the province.
Small- to medium-sized breweries pay between 40 and 99 cents per litre on a sliding scale, while larger producers pay a flat rate of C$1.08 per litre.
As breweries grow, they pay higher markups as their annual production rises, but only up to 35 million litres. The B.C. Craft Brewers Guild is proposing to extend that threshold to 50 million litres and raise the top per-litre rate from C$1.08 to C$1.14.
The idea is to have larger producers pay slightly more, allowing smaller breweries to pay less — potentially reducing
...More info on site
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USA, MD: Eden Town Brewing Company hoping to open its doors this fall
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Eden Town Brewing Company hopes to finish construction in August and open in the fall, The Star Democrat reported on July 29.
A dream from husband and wife combo Matt and Sarah Dahl brought Edens Town Brewing Company to Denton. According to the business website, Matt and Sarah dreamed of building a family business in Denton for many years.
“My wife was born and raised here in Denton. We lived in North Carolina for a while, which is where I’m from, and down there, there’s lots of breweries,” Matt Dahl said. “We saw how much people loved breweries as a place to just come and get a beer or just hang out with friends and family.
“So, we moved back up here, we knew that Denton didn’t have a brewery. The more research we did, we realized really that there’s not that many breweries in the entire region. We saw what breweries did for the towns that did have them. It’s becomes an attraction. So that’s really what we’re hoping this brewery is going to bring people into Denton.”
The brewery plans to serve multiple different types of beer, including India pale ales, pale ales, pilsners, lagers and much more. They will also provide
...More info on site
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USA, RI: Smug Brewing Company to close for good on August 30
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Smug Brewing Company‘s last day pouring pints in Pawtucket will be on Aug. 30.
The Carver Street business announced its decision to close in a social media post on July 29.
“After nearly 7 incredible years, we’ve made the difficult decision to close our doors,” the brewery wrote. “While this is the end of Smug under our ownership, we’re hopeful for what the future holds for this space.”
The business will remain open throughout next month from 4 p.m. to 9 p.m. on Thursdays and Fridays, from 1 p.m. to 9 p.m. on Saturdays, and from 12 p.m. to 6 p.m. on Sundays.
The brewery encouraged people to use their gift cards and noted that there will be final events and merch deals in the near future. The social media post also urged anyone who may be interested in taking over the business to reach out.
“We can’t thank you enough for the love, laughs, and pints we’ve shared with this amazing community,” Smug Brewing said. “From day one, you’ve shown up with heart — and it’s meant everything.”
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USA, GA: Braselton Brewing Company closes after a nearly 7 year run
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Braselton Brewing Company, a brewpub housed in a historic 1920 cotton gin in downtown Braselton, Georgia, has closed its doors, marking the end of a nearly 7 year run, Beer Street Journal reported on July 31.
Opened in December 2018 by Todd Braselton, the brewery gained local popularity, offering a pet-friendly patio, comfort food, and beers like the Hefe That Killed Elvis and Government Shutdown. Inspired by the Pacific Northwest’s brewpub culture, the venue blended industrial-chic looks with a relaxed social setting.
According to an Instagram post, Brazelton cites rising food costs since the pandemic, and a 200% increase in insurance costs.
Recently, Georgia has lost a few other breweries, including Jekyll Brewing, Elsewhere Brewing, Best End Brewing, Torched Hop Brewing, Red Hare Brewing and Eventide Brewing.
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World: AB InBev shares tumble on report of falling sales in Brazil, China
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Shares in Anheuser-Busch InBev tumbled on July 31 after the world's largest brewer reported falling sales in Brazil and China.
AB InBev's share price was
...More info on site
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EU: Beer production slightly up in 2024, Eurostat says
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In 2024, EU countries produced 32.7 billion (bn) litres of beer containing more than 0.5% alcohol and 2 bn litres of beer with less
...More info on site
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Brazil: Ambev reports 8.9% drop in second-quarter beer volume
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Ambev disappointed investors by reporting an 8.9% drop in beer volume in the second quarter—its steepest quarterly decline ever, excluding the first quarter of
...More info on site
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APAC: Budweiser APAC's H1 2025 results paint mixed picture of resilience and vulnerability
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Budweiser APAC's H1 2025 results show a 5.6% revenue drop and 8.0% EBITDA decline, driven by China's 12.7% revenue fall, but South Korea and
...More info on site
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Brazil: Heineken adapts to market pressures, strengthens position in Brazil
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The weakening of mass-market beer portfolios in Brazil, a trend affecting the entire industry, has led Heineken to adjust its inventory and product mix
...More info on site
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Australia: Barley crop forecast remains at 13.3 mln tonnes
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Further rainfall has boosted crop confidence in Australia, especially in earlier areas of concern: South Australia and western Victoria. The news gets better, as
...More info on site
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Hong Kong: San Miguel Brewery Hong Kong reports 3.2% yoy revenue rise in H1
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San Miguel Brewery Hong Kong Ltd. said on July 28 its revenue rose 3.2% year-on-year in the first half of 2025 to $390 million,
...More info on site
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Argentina: Barley crop forecast stable amid generally favourable conditions this year
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More rainfall has fallen across Argentina, Uruguay, and southern Brazil, which leaves nearly 20% of the Argentina barley crop to seed. The forecast is
...More info on site
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Africa: Brewer Delta Corporation experiencing contrasting fortunes in its regional markets
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Zimbabwean beverage giant, Delta Corporation, is experiencing contrasting fortunes in its regional markets after it battled labour disruptions in South Africa and recorded brisk
...More info on site
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Hungary: Beer consumption shows significant decline in H1 2025
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After nearly three percent growth last year, Hungary’s beer consumption significantly declined in the first half of this year. While the overall beer market
...More info on site
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India: Big whiskey tariff cut to bring little cheer for Indians due to complex tax regime
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At first glance, halving import tariffs on Scotch to 75% under the India-UK trade deal should bring the biggest cheer to India's whisky lovers. But there is little to celebrate once you look closely at India's complex tax regime, Reuters reported on July 30.
In the world's most populous nation, each of the 28 states and eight federally-controlled territories regulate alcohol independently and impose heavy local taxes that contribute richly to the exchequer.
That means the price consumers pay for their drink in India includes state excise tax, handling charges, a social welfare fee, and distribution and retailer margins, and once they are taken into account the industry estimates final prices of imported Scotch will come down by less than 10%, four liquor industry executives said. Some fear states may even increase taxes, cancelling out the reduction from the trade deal.
One executive at a foreign company said the tariff cut "won't be a gamechanger." Another said the share of customs duty as a percentage of the total product price was less than 25% in most states. Both declined to be named as they were not authorised to speak to the media.
Naveen Malpani, consumer and retail industry leader at consultants Grant Thornton Bharat,
...More info on site
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Ireland: Irish whiskey won't have 'full clarity' on market until 2026 – IFA
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The Irish Farmers’ Association (IFA) has warned that Irish whiskey producers and grain farmers will not have “full clarity” about the market until 2026, The Farmers Journal reported on July 31.
The warning comes after an IFA delegation, led by grain vice-chair John Murphy, held a discussion with representatives from Drinks Ireland and the Irish Whiskey Association (IWA).
At the meeting, the market outlook for the whiskey sector was outlined, which the IFA described as remaining exceptionally challenging due a combination of economic uncertainty arising from US tariffs and inflation/cost of living pressures.
Murphy said a boom in whiskey sales to the US so far had resulted in a significant increase in demand for malting and adjunct barleys at farm level. However, this was in jeopardy.
“It could be well into 2026 before full clarity exists within the market and this news will be concerning for barley producers,” he said.
The IWA said work is ongoing to ensure an increase of sales of Irish whiskey in other emerging markets such as India and South Africa, but barriers to trade are also present in these regions and pivoting sales would not happen overnight.
In addition, the IFA stressed the importance of the Irish whiskey sector using
...More info on site
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Kenya: Storm brewing in Kenya over latest proposal to control sale and consumption of alcohol
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A storm is brewing in Kenya over the latest proposals to control the sale and consumption of alcohol, including raising the minimum drinking age from 18 to 21, Yahoo reported.
The sweeping proposed rules, unveiled on July 30, include a ban on purchasing alcohol in supermarkets, restaurants and on public transport. The online sale and home delivery of alcoholic drinks as well as celebrity endorsements will also be outlawed.
The authorities have defended the planned measures as necessary to address substance abuse especially among the youth.
But many Kenyans, including those in the alcohol industry, have criticised the proposals as misguided and potentially destructive to the economy.
If they are approved then alcohol will only be available in pubs and bars as well as shops specifically licenced for its sale.
The plans were unveiled by National Authority for the Campaign Against Alcohol and Drug Abuse (Nacada) in what was seen as one of the most aggressive anti-alcohol policies the country has seen.
The agency estimated in 2022 that one in every 20 Kenyans aged between 15 and 65 were addicted to alcohol.
Following the backlash against its proposals, Nacada sent out a statement clarifying that its draft policy was a "road map, not an enforcement issue", adding
...More info on site
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Latvia: New law curbs sale of alcohol and advertising of prices and promotions
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Latvia, which has some of the heaviest drinkers in the EU, has introduced new laws curbing the sale of alcohol and the advertising of prices and promotions, TVP World reported on July 31.
From August 1, alcohol will only be available for sale from 10 a.m. to 8 p.m. Monday to Saturday and from 10 a.m. to 6 p.m. on Sundays.
In addition to reduced retail hours, new laws have targeted online purchases to combat impulse buying. Alcohol bought on the internet can only be delivered at least six hours after its purchase.
There will also be a ban on advertising alcohol prices and discounts in the media, including online and in emails, as well as at physical points of sale, state broadcaster LSM reported.
In addition, the sale of alcoholic beverages for consumption in gambling venues will also be prohibited, as will sales promotions offering multiple units of alcohol at once for a lower price, and discounts as part of customer loyalty programs.
Licensed retailers will also have to display a prominent sign that informs customers of alcohol-related health risks.
The new rules are in response to high alcohol consumption in Latvia. According to a parliamentary
...More info on site
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South Korea: HiteJinro’s Terra beer brand sells more than 5.5 bln bottles since launch in March 2019
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HiteJinro said cumulative sales of its Terra beer brand exceeded 5.5 billion bottles (as of June 30th), SportsChosun reported on July 30.
This is the rate at which 28 bottles were sold (330 ml) per second, and a total of 1.67 billion liters were sold, enough to fill about 729 Olympic-standard swimming pools. At the same time, each adult in Korea (based on 43.44 million people aged 20 or older) drank about 127 bottles.
Terra has surpassed 1 million box sales in 39 days since its launch in March 2019, setting a sales record at the fastest pace among beer brands, and has now established itself as a leading beer brand in Korea. The performance of 'Terra Light', which was launched in July, is also driving sales growth.
Terra Light was completed using Terra's "100% Australian-made clean malt" based on the extraction of the extraction of malt juice that took four times longer than regular beer to realize the beer-like flavor that Light beer is difficult to have. The package differentiated color and label based on terra whirlwinds completed at an optimized rate. According to the results of a domestic consumer survey, the lightest-looking bottle color, 'transparent bottle' was used, and the label
...More info on site
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