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E-Malt.com Newsletter 30a
July 21 - July 23, 2025
Quote of the Week
Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.
Samuel Beckett
Currency Rates
Base Currency: US Dollar
on July 23, 2025 |
Base Currency: Canadian Dollar
on July 23, 2025 |
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1 USD = 0.8537 EUR
1 USD = 0.7408 GBP
1 USD = 1.3655 CAD
1 USD = 1.5309 AUD
1 USD = 147.1020 JPY
1 USD = 5.5657 BRL
1 USD = 78.3114 RUB
1 USD = 7.1736 CNY
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1 CAD = 0.7323 USD
1 CAD = 0.5425 GBP
1 CAD = 0.6251 EUR
1 CAD = 1.1210 AUD
1 CAD = 107.7150 JPY
1 CAD = 4.0755 BRL
1 CAD = 57.3435 RUB
1 CAD = 5.2529 CNY
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Currency Rates Chart
Equities of the Largest Breweries
USA: Younger generation names beer as its alcoholic beverage of choice as wine sales plummet by 6%
...Click here
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USA, FL: Green Turtle Brewery officially opens its doors in St. Petersburg
...Click here
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USA, MA: Democracy Brewing Eastie now open in East Boston
...Click here
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USA, KY: Brothers Wright Distilling announces acquisition of Dueling Barrels Brewery & Distillery in Pikeville
...Click here
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USA, TX: Smittox Brewing closer to opening in Dallas
...Click here
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USA, IA: Jackson Street Brewing announces brand new location in Sioux City
...Click here
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Canada: raft brewers warn red tape could sour plans for cross-Canada beer sales
...Click here
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World: Global beer production stable at just under 1.9bn hl in 2024
...Click here
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World: Russia knocks Germany out of world’s top 5 largest beer producers
...Click here
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India: United Breweries reports 5.9% rise in Q1 net profit
...Click here
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Nigeria: Guinness Nigeria starts share sale to cut funding costs
...Click here
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Argentina: Barley crop forecast unchanged at 4.8 mln tonnes
...Click here
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Japan: Asahi beer rises one spot to seventh in Brand Finance’s Alcoholic Drinks 2025 ranking in Japan
...Click here
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Hungary: Small breweries the engines of renewal of Hungary’s beer culture
...Click here
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India: Tilaknagar Industries reportedly the frontrunner to acquire Pernod’s Imperial Blue whiskey
...Click here
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Graph of the Week
Table of the Week
Canada Malt Exports 2019-2024
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
21 July
1955 - Ian Donald made his first investigation of the use of ultrasound in medical diagnosis
1969 - Astronaut Neil A. Armstrong was the first man to walk on the Moon
2011 - NASA's Space Shuttle program
22 July
1872 - Mahlon Loomis patents wireless radio
1961 - 1st in-flight movie shown, TWA
23 July
1829 - William Burt patented a forerunner of the typewriter
1886 - Gottlieb Daimler (1834-1900) invented the car
Agenda
August 2025:
05 - 09: Great British Beer Festival 2025 (Birmingham, UK)
07 - 09: VIETFOOD & BEVERAGE - PROPACK VIETNAM 2025 (Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street, District 7, HoChiMinh City, Vietnam)
13 - 15: Brewing Summit 2025 (Palm Desert, CA, USA)
22 - 23: Beervana 2025 (Wellington, New Zealand)
September 2025:
02 - 06: Copa Cervezas de America 2025 (Valdivia, Chile)
04 - 06: Stockholm Beer & Whisky Festival 2025 (Stockholm, Sweden)
13 - 14: Bruges Beer Festival 2025 (Bruges, Belgium)
15 - 19: Drinktec 2025 (Munich, Germany)
20 - 05 October: Oktoberfest 2025 (Munich, Germany)
27 - 29: Whisky Live Paris 2025 (Paris, France)
October 2025:
07 - 08: RMI Asia Pacific Regional Summit 2025 (Perth, Australia)
09 - 11: The Great American Beer Festival 2025 (Denver, USA)
16 - 17: Brew Asia 2025 (Bangkok, Thailand)
16 - 17: Salon du Brasseur 2025 (Parc Expo Nancy, France)
November 2025:
04 - 06: Brussels Beer Challenge 2025 (Belgium)
10 - 12: 15th Iberoamerican VLB Symposium Brewing & Filling Technology (Parana, Brasil)
13 - 15: Drink Technology India 2025 (Bombay Exhibition Centre, Mumbai, India)
December 2025:
03 - 05: Drink Japan 2025 (Makuhari Messe, Japan)
February 2026:
05 - 06: Glug Swiss 2026 (Alte Reithalle, Aarau, Switzerland)
13 - 16: HoReCa 2026 (Athens, Greece)
27 - 01 March: Finest Spirits 2026 (Munich, Germany)
March 2026:
04 - 07: Festival Brasileiro da Cerveja 2026 (Blumenau, Brazil)
18 - 19: BeerX 2026 (Liverpool, UK)
24 - 26: RMI Global Conference 2026 (Lisbon, Portugal)
May 2026:
04 - 07: Worldwide Distilled Spirits Conference 2026 (EICC, Edinburgh, Scotland, UK)
June 2026:
09 - 11: Brasil Brau 2026 (Sao Paulo, Brazil)
News Articles
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USA: Younger generation names beer as its alcoholic beverage of choice as wine sales plummet by 6%
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Value perception, RTDs, rising prices and beer’s supremacy are all reasons the younger generation in the United States is drinking less wine, according to new research from Wine Opinions.
This comes after US wine sales plummeted by 6% in 2024, with a recent Gallup poll revealing only 59% of 21-35 year olds drink alcohol, versus 72% in 2001.
The study, which surveyed 1,215 Americans aged 21 to 39, offers a revealing look into changing alcohol consumption habits among younger consumers.
Beer emerged as the most popular alcoholic beverage among younger US consumers, with 43% of respondents selecting it as their drink of choice, far outpacing spirits (24%) and wine (19%), according to the study titled Trends Among Beverage Alcohol Consumers in Ages 21-39.
Nearly half (49%) of those who reported drinking less wine over the past two years said they simply preferred beer or spirits. Others cited the rising cost of wine or a general reduction in alcohol consumption.
The report also highlights a growing trend in alternative beverages. More than a third of participants, predominantly women, said that occasionally choosing canned alcoholic drinks contributed to drinking wine less often.
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USA, NM: Nuckolls Brewing Co. opens in Santa Fe
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Santa Fe’s community welcomed a new craft brewing business to town on Independence Day with the grand opening of Nuckolls Brewing Co. at 20 Sage Lane — the former home of Enchanted Circle Brewing, Santa Fe Mexican reported on July 19.
The launch featured live music, food and the first pours from what will soon be a busy production site for Nuckolls, which is expanding from its initial location in Santa Fe’s Railyard.
“It was outstanding,” said owner Bill Banowsky, who also played guitar in the band Train Wreck during the celebration. “We had live music all day long, and a great day with great people.”
Banowsky founded Nuckolls Brewing in 2023, and the company also operates a satellite location in the Lamy railroad depot. Banowsky also owns and operates Sky Cinemas (formerly Violet Crown) and Sky Coffee, both in the Santa Fe Railyard. And in 2019, Banowsky and author and television writer and producer George R.R. Martin started Sky Railway, the popular tourist train in Santa Fe.
With its views of Wheeler Peak, proximity to the Angel Fire Bike Park, and a 20-barrel brewing system, the new location is key to Nuckolls’ expansion plans. Banowsky said the site will dramatically increase the
...More info on site
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USA, FL: Green Turtle Brewery officially opens its doors in St. Petersburg
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Green Turtle Brewery has officially opened its doors in downtown St. Petersburg, in the former digs of Cycle Brewing, hosting a soft opening Friday, July 18, Patch.com reported.
The British-style brewery and public house specializes in hand-crafted cask ales and classic beers.
Owner Todd Bearden spent decades on the West Coast, first in Los Angeles and then in Las Vegas for the past five years, working in the entertainment industry, behind the scenes in production and lighting, working in theater, television and with concerts and musical events. He eventually went on to run a company that manufactured the lighting equipment used in these productions.
Over time, his passion for home brewing grew.
“What I’ve been doing for the last 12 years is making beer in my spare time, home brewing,” Bearden told Patch. “My wife and I are big beer people. We love to go to breweries and visit. Wherever we travel, we always stop and try the beer and see what it’s about.”
As a home brewer he also attended competitions, taking home several awards, and sometimes assisted with friends who owned breweries.
“But I’d never brewed professionally,” he said.
As he realized he wanted to leave the entertainment business, he began dreaming of opening a
...More info on site
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USA, MA: Democracy Brewing Eastie now open in East Boston
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Democracy Brewing Eastie is now open in East Boston, moving into a space on Maverick Street in Maverick Square, NBC Boston reported on July 18.
The new location - which joins the original Democracy Brewing on Temple Place in Downtown Crossing - has seating for 56 along with additional seating on an outdoor patio, with the website for the business indicating that a food menu will be posted soon.
Democracy Brewing, which first opened in Downtown Crossing in 2018, also has a beer garden at City Hall in Boston.
The address for Democracy Brewing Eastie is 154 Maverick Street, East Boston, MA, 02128.
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USA, KY: Brothers Wright Distilling announces acquisition of Dueling Barrels Brewery & Distillery in Pikeville
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Brothers Wright Distilling Co. announced its acquisition of Dueling Barrels Brewery & Distillery, Pearse’s Place restaurant, welcome center and tasting room in downtown Pikeville, Kentucky, Fred Minnick reported on July 17.
This milestone marks a significant expansion and investment for Brothers Wright Distilling Co. in the region’s economy and the state’s already rich distilling industry. The over 30,000-square-foot facility, previously owned and operated by Alltech’s Lyons Brewing & Distilling Co., has been a cornerstone of Pikeville’s economic revitalization and will now enter an exciting new chapter under local, family-owned leadership.
“This acquisition represents more than just an expansion of our operations — it’s a deepening of our investment in Pikeville, Pike County, and the future of Eastern Kentucky,” Shannon Wright, co-founder of Brothers Wright Distilling Co., said in a news release. “We’re proud to be part of the downtown Pikeville scene and are committed to growing not just our business, but the entire region’s economy through job creation, tourism, and celebrating the culture that makes this place home.”
Dueling Barrels was originally envisioned by the late Dr. Pearse Lyons and his wife, Deirdre Lyons, co-founders of Alltech, who saw the Appalachian region’s landscape, people, and rich traditions as reminiscent of their Irish
...More info on site
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USA, TX: Smittox Brewing closer to opening in Dallas
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Abrewery that’s been years in the making is inching closer to opening in Dallas: Called Smittox Brewing, it's a small indie brewery located at 930 E. Clarendon Dr. in east Oak Cliff, currently under construction with completion targeted for October, CultureMap Dallas reported on July 18.
Smittox is from Kuumba Smith, a self-taught brewer who started his brewing operations out of his home in 2013. In 2018, he decided to make it official and began collaborating on joint releases with local brewers such as Martin House Brewing.
He settled on a location in 2023, and has been wading through the challenges that face first-time business owners.
"During the permitting process, we ran into a major zoning issue that took over a year to resolve," Smith says. "The problem had to be resolved before the permit team would even look at the application."
In the meantime, he’s been working in financial services and doing brew collaborations with Vector Brewing and Oak Cliff Brewing.
He recently acquired some tanks (for storing and serving beer) from White Rock Alehouse for his Short Order Porter, a dark brew which has notes of pecans, cinnamon, and vanilla.
Once the inside construction is done, the space will have indoor seating, a bar,
...More info on site
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USA, IA: Jackson Street Brewing announces brand new location in Sioux City
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Jackson Street Brewing announced a brand-new location just up the block at 901 5th Street in Sioux City, in the historic former Novelty Machine building, KTIV reported on July 22.
The new space, dubbed Jackson Street Brewing 2.0, will be a vibrant hub for craft beer lovers and community gatherings.
The new location will focus on flagship brews and distribution and will have more space than their first location.
Plans are to have the location open sometime this year after they received inspiration from other breweries when they traveled.
“And just really doing something we’ve seen in other cities that we just love, when we visit other cities, we want to see it in our hometown here in Sioux City,” said President and Co-owner of Jackson Street Brewing, Dave Winslow.
Fans of the first Jackson Brewing location don’t have to worry, the original 607 5th Street location isn’t going anywhere.
The new location is expected to open later in 2025.
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Canada: raft brewers warn red tape could sour plans for cross-Canada beer sales
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Pouring into new markets - and the cups of millions of new customers - is on the table for Canada’s craft breweries, but some business owners are raising more questions than toasts, CTV News reported on July 23.
A federal agreement is set to allow alcohol producers to sell straight to consumers in most provinces by May 2026, tearing down long standing interprovincial trade barriers. All but one province, Newfoundland and Labrador, as well as the Yukon are on board. Some brewers, however, say the trouble of moving beer across borders outweighs the benefits.
“It’s probably not something that we would look to offer in the near future, based on the logistical challenges and the costs of shipping,” said Jared Murphy, co-owner of Lone Oak Brewing Co. in P.E.I.
Beer is heavy, shipping in bulk is pricey and ideally it should be kept cold. For small producers, those are bigger problems, Murphy said.
However, the plan could create opportunities for transport companies, said Christine Comeau, executive director of the Canadian Craft Brewers Association. She doubts it will move the needle if costs stay high.
“I don’t think that it’s going to be a huge kind of market opportunity for us,” she added.
Comeau said Canadian craft brewers are already struggling with higher
...More info on site
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World: Global beer production stable at just under 1.9bn hl in 2024
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Following corrections to the 2023 beer output volumes in various countries, the volume brewed worldwide was 2.4m hl less than originally calculated, Barth-Haas said
...More info on site
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World: Russia knocks Germany out of world’s top 5 largest beer producers
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Russia has knocked Germany out of the top 5 largest beer producers worldwide, according to the latest industry report released on July 22.
While slightly
...More info on site
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India: United Breweries reports 5.9% rise in Q1 net profit
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Beer maker United Breweries Ltd on July 22 reported a 5.9 per cent rise in its consolidated net profit to Rs 184.03 crore in
...More info on site
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Nigeria: Guinness Nigeria starts share sale to cut funding costs
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Guinness Nigeria on July 22 launched a share sale to raise 39.7 billion naira ($126 million) from existing shareholders to help lower its financing
...More info on site
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Argentina: Barley crop forecast unchanged at 4.8 mln tonnes
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Rainfall persists in southern Brazil, but has cleared enough in Uruguay and Argentina to allow planting to progress but sporadic delays leave the crop
...More info on site
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 World: World hop crop volume down 4% in 2024
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The decline of nearly 8 % (-4.630 ha) in world hop acreage and the increase of 4 % in yield per hectare (2023: 1.96 mt / 2024: 2.04
...More info on site
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Japan: Asahi beer rises one spot to seventh in Brand Finance’s Alcoholic Drinks 2025 ranking in Japan
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Four leading Japanese alcoholic drink brands are valued at USD8.1 billion in 2025, reflecting the growth of the global alcoholic drink brands ranked, according to the Alcoholic Drinks 2025 report by Brand Finance, the world’s leading brand valuation consultancy.
In the Beers 50 2025 sub-rankings, Asahi and Kirin remain as Japan’s two representatives. Asahi rose one spot to seventh, with its brand value surging 45% to USD4.6 billion. In contrast, Kirin’s brand value fell 33% to USD2.1 billion, leading to a drop of six places to 15th.
Despite this drop, Kirin managed to overtake Asahi to become the strongest Japanese beer brand ranked with a Brand Strength Index (BSI) score of 77.5/100, and an AA+ brand strength rating. Brand Finance’s research data attributes Kirin’s strength to its ubiquitous familiarity and good reputation amongst Japanese consumers.
Meanwhile, in the Spirits 50 2025 sub-rankings, two more brands represent Japan on the global stage. Suntory Whisky moves up two places to rank 32nd, with its brand value rising 28% to USD928 million. The brand’s growth is largely due to its stable financials in 2024, with a reported increase in sales in the US despite competing in a challenging market. Suntory is also Japan’s strongest whisky brand,
...More info on site
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Hungary: Small breweries the engines of renewal of Hungary’s beer culture
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Small-scale breweries are the engines of the renewal of domestic beer culture, Hungary’s National Chamber of Agriculture and the Small-scale Breweries Association said at a press conference on July 22.
With their activities, small-scale breweries have contributed and continue to contribute to the diversity of the offer, the strengthening of the quality approach and the refinement of consumer taste. Through their uniqueness, creativity and regional embeddedness, they not only offer an experience, but also create jobs, utilize local and special ingredients, and stimulate gastronomic tourism and the HoReCa sector.
Craft and small-scale brewing offer a value-oriented alternative to large-scale industrial production, emerging as a sustainable model in an increasingly conscious consumer environment. In addition, the market presence of small-scale breweries reduces the concentration of large, multinational beer producers, strengthening the choice and competition in the hospitality industry; but according to experience, they also encourage large companies to diversify their product range.
Although the economic weight of small-scale breweries is not so great, their impact is significant: they make beer consumption exciting and value-based, reinterpreting the concept of “beer” as a modern, premium experience. Both segments, large and small, are needed in the beer market, but it is a fact that there
...More info on site
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India: Tilaknagar Industries reportedly the frontrunner to acquire Pernod’s Imperial Blue whiskey
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Tilaknagar Industries, the maker of Mansion House Brandy—India’s largest-selling brandy—is reportedly the frontrunner to acquire Pernod Ricard's Imperial Blue whiskey, according to an ET report.
The board of Tilaknagar Industries is scheduled to meet today to consider a fund-raising proposal. According to the company’s disclosure last week, the proposed capital raise may be executed through equity shares, debentures, warrants, or bonds.
Goldman Sachs, which is managing the sale process, has two other contenders in the fray: Inbrew Beverages, led by Ravi Deo, and Suntory Global.
In 2024, it was reported that Pernod Ricard planned to sell off Imperial Blue whiskey, as this decision aligned with the brand's long-term strategy to enhance its presence in the premium sector, a move similar to that of its main competitor, Diageo.
Pernod Ricard could potentially garner up to Rs. 5,000 crore from this divestiture, marking a significant reallocation of resources towards more premium, high-margin brands.
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