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E-Malt.com Newsletter 26b June 26 - June 29, 2025
Quote of the Week
You will either step forward into growth or back into safety.
Abraham Maslow

Currency Rates
Base Currency: US Dollar on June 27, 2025 |
Base Currency: Canadian Dollar on June 27, 2025 |
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1 USD = 0.8544 EUR
1 USD = 0.7285 GBP
1 USD = 1.3672 CAD
1 USD = 1.5290 AUD
1 USD = 144.4010 JPY
1 USD = 5.5296 BRL
1 USD = 78.4766 RUB
1 USD = 7.1710 CNY
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1 CAD = 0.7313 USD
1 CAD = 0.5328 GBP
1 CAD = 0.6249 EUR
1 CAD = 1.1181 AUD
1 CAD = 105.6020 JPY
1 CAD = 4.0438 BRL
1 CAD = 57.3908 RUB
1 CAD = 5.2442 CNY
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Currency Rates Chart

Equities of the Largest Breweries

USA: Beer market experiencing significant shift towards no-alcohol brands
...Click here
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USA: Molson Coors downgraded by Bank of America analysts on beer industry slump
...Click here
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USA, NY: Kills Boro Brewing Co. opens its doors in Livingston after five years in construction
...Click here
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USA, WI: Clockwork Brewing & Blending coming to Menomonee Falls
...Click here
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USA, NJ: King's Road Brewing Company proposes to open brewery in Moorestown
...Click here
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USA, CA: Reel Rock Brewery holds official groundbreaking in Soledad
...Click here
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USA, NY: Britesmith Brewing Co. to open new site in Buffalo this week
...Click here
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USA, TX: Elder Son Brewing Co.'s two locations in Houston set to close this summer
...Click here
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USA, SC: Palmetto Brewing Company to serve its last beer on June 26
...Click here
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World: Alcohol spending under pressure but premium beer outperforms wine and spirits
...Click here
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Asia Pacific: Alcohol volumes in Asia Pacific drop by 2% in 2024
...Click here
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World: Barley crop forecast up 0.3 mln tonnes on improved conditions in Australia and first good results from Europe
...Click here
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EU: Analysts increase barley crop forecast on positive early results in France and Germany
...Click here
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Argentina: Wine doing well in Argentina, beer not so much
...Click here
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Slovakia: Malt from Trnava wins EU protected status
...Click here
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India: Suntory revives bid to buy India’s Imperial Blue whisky
...Click here
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Taiwan: Taiwan slaps anti-dumping duties on Chinese beer and hot-rolled steel
...Click here
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Hungary: Production of hops and malting barley has a serious future in Hungary, Minister of Agriculture says
...Click here
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UK: Government rules out ban on alcohol advertising
...Click here
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Graph of the Week
Table of the Week
Italy Malt Production and Import 2010 - 2024
Prices Evolution
Barley Prices
Theoretical Malt Prices
These Days in Business History
26 June
1498 - Toothbrush invented
1919 - N.Y. Daily News begins publishing
27 June
1820 - 1st edition of newspaper "Courrier de la Meuse" published"
1922 - Alan Peacock is born, economist
2013 - NASA launches the Interface Region Imaging Spectrograph, a space probe to observe the Sun
28 June
1801 - Frederic Bastiat is born, French Economist
1894 - London Tower Bridge opens
29 June
1200 - In China, sunglasses are invented
1881 - 1st international telephone conversation, Calais, ME-St. Stephen, NB
1979 - The Wall Street Journal boot Chrysler from the Dow Jones Industrial Average and replace it with IBM
2007 - Apple Inc. releases its first mobile phone, the iPhone
Agenda
July 2025:
03 - 04: The CIBD Sustainability in Brewing Conference 2025 (Nottingham, UK)
18 - 19: London Craft Beer Festival 2025 (London, UK)
August 2025:
05 - 09: Great British Beer Festival 2025 (Birmingham, UK)
07 - 09: VIETFOOD & BEVERAGE - PROPACK VIETNAM 2025 (Saigon Exhibitions and Conventions Center, 799 Nguyen Van Linh Street, District 7, HoChiMinh City, Vietnam)
13 - 15: Brewing Summit 2025 (Palm Desert, CA, USA)
22 - 23: Beervana 2025 (Wellington, New Zealand)
September 2025:
02 - 06: Copa Cervezas de America 2025 (Valdivia, Chile)
04 - 06: Stockholm Beer & Whisky Festival 2025 (Stockholm, Sweden)
13 - 14: Bruges Beer Festival 2025 (Bruges, Belgium)
15 - 19: Drinktec 2025 (Munich, Germany)
20 - 05 October: Oktoberfest 2025 (Munich, Germany)
27 - 29: Whisky Live Paris 2025 (Paris, France)
October 2025:
07 - 08: RMI Asia Pacific Regional Summit 2025 (Perth, Australia)
09 - 11: The Great American Beer Festival 2025 (Denver, USA)
16 - 17: Brew Asia 2025 (Bangkok, Thailand)
16 - 17: Salon du Brasseur 2025 (Parc Expo Nancy, France)
November 2025:
04 - 06: Brussels Beer Challenge 2025 (Belgium)
10 - 12: 15th Iberoamerican VLB Symposium Brewing & Filling Technology (Parana, Brasil)
13 - 15: Drink Technology India 2025 (Bombay Exhibition Centre, Mumbai, India)
December 2025:
03 - 05: Drink Japan 2025 (Makuhari Messe, Japan)
February 2026:
05 - 06: Glug Swiss 2026 (Alte Reithalle, Aarau, Switzerland)
13 - 16: HoReCa 2026 (Athens, Greece)
27 - 01 March: Finest Spirits 2026 (Munich, Germany)
March 2026:
04 - 07: Festival Brasileiro da Cerveja 2026 (Blumenau, Brazil)
18 - 19: BeerX 2026 (Liverpool, UK)
24 - 26: RMI Global Conference 2026 (Lisbon, Portugal)
May 2026:
04 - 07: Worldwide Distilled Spirits Conference 2026 (EICC, Edinburgh, Scotland, UK)
June 2026:
09 - 11: Brasil Brau 2026 (Sao Paulo, Brazil)
News Articles
USA: Beer market experiencing significant shift towards no-alcohol brands
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The United States beer market is experiencing a significant shift as traditional beer consumption continues to decline, while the no-alcohol beer segment shows strong
...More info on site
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USA: Molson Coors downgraded by Bank of America analysts on beer industry slump
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Molson Coors Beverage Co has been downgraded by Bank of America analysts, who also lowered their price target on the beer maker, citing a
...More info on site
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USA, NY: Kills Boro Brewing Co. opens its doors in Livingston after five years in construction
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After five years of construction, Kills Boro Brewing Co. has officially opened its doors at 814 Richmond Terr. in Livingston, transforming a former janitorial supply warehouse into a modern taproom and brewery. The opening marks a major milestone for Staten Island’s North Shore, which continues to emerge as a destination for craft beer enthusiasts.
The taproom opened to the public on Wednesday, June 25, 2025, with initial hours from noon to 10 p.m. daily, closed on Tuesdays.
The new facility is the result of a five-year journey that began when Kills Boro purchased the building in 2019. Designed to preserve its industrial character, the space now features a sleek, modern interior with soundproof glass walls that offer guests a view of the brewing process and stainless steel bright tanks. A glass-enclosed room is also available for private events.
“This new space is a huge step forward,” said co-owner Sean Torres, who shares ownership with Lima and Michael Caridi. “We simply outgrew our original location inside Craft House in Tompkinsville.”
During its soft opening phase, Kills Boro beers are available at Trader Joe’s, Whole Foods, and Holiday Beverage in Eltingville, as well as at Craft House. Popular styles like Island Vibes Hazy IPA and Killsner
...More info on site
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USA, WI: Clockwork Brewing & Blending coming to Menomonee Falls
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A new high-tech brewery and taproom could soon be coming to Menomonee Falls. Clockwork Brewing & Blending has submitted plans for a production facility, warehouse, and taproom at W127-N8503 Old Orchard Road, just south of Dretzka Park. The land is owned by Timecrafted Properties, gmtoday.com reported on June 27.
The proposed facility would serve as the new headquarters for Clockwork Brewing & Blending and include a 12,100-square-foot building designed for both brewing operations and community engagement. Future expansion of 5,000 to 10,000 square feet is already being considered.
Most of the space will be dedicated to beer production and warehousing, with approximately 3,000 square feet reserved for a public taproom and seating area. A 2,000-square-foot mezzanine is planned for occasional events, and a 1,500-square-foot outdoor patio would offer seasonal seating.
"The front façades, (northeast and southeast) facing Old Orchard Road, have been designed to show a welcoming, predominantly glass and precast structure with clear entry points and ample on-site parking. Additional direct outdoor access ties the front façades into the landscape/ patio," meeting documents said.
The business expects to employ 20 to 30 people and aims to distribute its beer regionally. Daily operations would run from 8 a.m. to 10 p.m., including weekends. The
...More info on site
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USA, NJ: King's Road Brewing Company proposes to open brewery in Moorestown
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A brewing company wants Moorestown's permission to open a brewery and tasting room in the nearly century-old Community House of Moorestown on East Main Street, 70and73 reported on June 27.
King's Road Brewing Company of Haddonfield is scheduled to appear before the Planning Board on July 10 for conditional use approval and site plan waiver to renovate "The Library" in the Community House into a tasting room with maximum occupancy of 90 customers. Unused space under the library would be converted into a storage area and production facility, according to the application.
The brewery would open in November and operate seven days a week.
Moorestown's Community House, operated as a nonprofit organization, opened in 1926 to "strengthen our community by providing a gathering place for individuals, families and organizations," according to the website.
Eldridge Reeves Johnson, founder of the Victor Talking Machine Co., made a $250,000 donation (about $4.5 million in 2025 dollars) to build the house with 40 rooms on two acres. Today it is used for special events, such as weddings and community meetings and rents space to small nonprofits for offices.
Several years ago, the board of the nonprofit was evaluating open space in the building and at first thought a vacant
...More info on site
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USA, CA: Reel Rock Brewery holds official groundbreaking in Soledad
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Community members and local officials gathered at Premiere Cinemas in Soledad earlier this month to celebrate the official groundbreaking of Reel Rock Brewery, an innovative new addition set to revitalize downtown, Salinas Valley Tribune reported on June 25.
Hosted by Balesteri Construction Inc., in partnership with the King City and Soledad chambers of commerce, the June 5 ceremony marked the start of a vibrant space designed to bring people together over craft beer, community and creativity.
The event, held inside the theater complex at 499 Nestles Road, drew attendees eager to witness the beginning of this transformative project. Maria Corralejo, executive director of the Soledad Chamber of Commerce, expressed enthusiasm for the development.
“This expansion and addition to the Premiere Cinemas represents a major investment in our community and is expected to bring jobs, much-needed vitality to the Market Place and an increase in customers,” Corralejo said.
Balesteri Construction, the project’s builder, shared its vision for Reel Rock Brewery as a lively gathering space that will serve as a hub for both locals and visitors.
“We’re proud to announce the launch of our newest commercial project — Reel Rock Brewery, a transformative addition to downtown Soledad,” stated the company. “Designed as a vibrant gathering space
...More info on site
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Mexico: Heineken Mexico appoints new CEO
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Heineken Mexico has appointed Oriol Bonaclocha as its new CEO, effective July 1, with the aim of further strengthening its strategy and presence in the country, FreshlyBottled.com reported on June 18.
Bonaclocha will oversee the management of seven breweries, a malting plant, more than 18,000 employees, a network of over 17,000 SIX stores, and a broad brand portfolio that includes Heineken, Heineken 0.0, Amstel Ultra, Tecate, Tecate 0.0, Dos Equis, Indio, Bohemia, and Carta Blanca.
Heineken Mexico continues to play a key role in positioning beer as both a traditional product and a cultural symbol of great significance in the country.
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USA, PA: Yorkholo Brewing Company listed for sale
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Yorkholo Brewing Company, a brewery and restaurant located in Mansfield, Pennsylvania, has been listed for sale, MyTwinTiers.com reported on June 26.
On Wednesday, June 25, Cowanesque Lake Realty, LLC, posted a listing for the restaurant and brewery on its Facebook page, indicating that it had been posted for sale. Further investigation into the listing determined that the building was first listed for sale by the real estate company in August of 2024.
Yorkholo Brewing Company is a locally owned brewery and restaurant that has been serving the Mansfield community for over 14 years, as stated in the listing. The brewery is known for serving its freshly brewed beer in addition to its food collection, which is sourced locally.
Yorkholo, which is pronounced “York Hollow” according to its website, is owned by brewer Jarrod York, who graduated from Mansfield University with a degree in biology before pursuing further schooling and work experience before opening his own business.
According to the website, the brewery is named after the York family dairy farm that was established in 1861. The restaurant’s signature logo depicts Ralph York, who ran the dairy farm for his entire life.
At this time, it is unknown why the business has been posted for sale.
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USA, NY: Britesmith Brewing Co. to open new site in Buffalo this week
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A popular Williamsville brewery will officially open a new site on Buffalo’s West Side this week. After moving ahead with construction plans earlier this year, Britesmith Brewing Co. is moving into 1250 Niagara Street, which had previously been occupied by Resurgence Brewing and Twin Petrels until late 2024, Buffalo-Toronto Public Media reported on June 25.
Dave Schutte, President of Schutte Hospitality Group, which operates Britesmith Brewing, expressed his excitement for the group's second site, saying the new facility gives them the opportunity to significantly expand their operations and production.
The upper West Side location will mostly offer late afternoon weekday hours, with more expansive hours on weekends.
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USA, TX: Elder Son Brewing Co.'s two locations in Houston set to close this summer
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Elder Son Brewing Co.'s two locations in Houston are set to close this summer, Houston Chronicle reported on June 25.
Elder Son Brewing Co. is a small Houston-founded brewery specializing in dark beer and local wine and cider, according to the Elder Son Brewing Co. website.
The Heights location has been open since 2021 and will be closing on July 5. The North Houston location opened in July 2024 and will be closing its doors on June 27, according to the company's Instagram page.
"It was a very hard decision. It’s paralyzing to overthink the wrong turns or decisions we’ve made, but it’s amazing to think about the friends we’ve made, the people we’ve had the pleasure to work with, and the memories that’ll I’ll truly never forget," Elder Son Brewing Co. Founder Robert Frye wrote in an Instagram post. "Thank you for drinking our beer."
Frye began homebrewing about 16 years ago and was inspired by friends and family to open his own brewery when COVID-19 hit.
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USA, SC: Palmetto Brewing Company to serve its last beer on June 26
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After three decades in the Holy City, Palmetto Brewing Company will serve its last beer on Huger Street Thursday, June 26, WCIV reported on June 25.
The brewery publicly announced it would shut its doors permanently on June 24, citing recent challenges. The news shocked most employees and patrons across the Lowcountry.
“You don't need to bring someone, you just come here and you're one of the gang,” said Leslie Moore, the assistant general manager.
Moore worked at the Palmetto Brewing Company’s Charleston Taproom for the last four years.
Now, she’s preparing to turn the taps off for good.
“It's definitely bittersweet,” Moore said, “obviously sad to be closing our doors.”
Palmetto Brewing Co. shared the news on social media three days before closing. Staff learned on Monday that Thursday would be their last day, Moore said.
Since then, Moore says the brewery has been met with an outpouring of support from customers. A Facebook post has gotten hundreds of likes as of Wednesday.
“People just remember the first brewery that they went to when they came to Charleston, it being Palmetto and the friendships that they made,” Moore explained.
Considered one of the oldest breweries in the state, Palmetto Brewing Co. has a rich history in the Lowcountry.
...More info on site
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World: Alcohol spending under pressure but premium beer outperforms wine and spirits
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New research from IWSR reveals that while global alcohol spending is under pressure, Gen Z is engaging with drinking – and premium beer is
...More info on site
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Asia Pacific: Alcohol volumes in Asia Pacific drop by 2% in 2024
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The latest insight from the IWSR has found that alcohol volumes in the Asia Pacific (APAC) region dropped by 2% in 2024, Drinks Retailing
...More info on site
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World: Barley crop forecast up 0.3 mln tonnes on improved conditions in Australia and first good results from Europe
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With the improvement of crop conditions in Australia and the good first harvest results from Europe, the degree of comfort for global barley has
...More info on site
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EU: Analysts increase barley crop forecast on positive early results in France and Germany
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Harvest has commenced for winter barley and - in France - some early winter sown spring barley. Late season rain, while too late to
...More info on site
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Argentina: Wine doing well in Argentina, beer not so much
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According to data from the National Institute of Viticulture, the Argentine wine sector started the year with positive signs, with domestic wine sales registering
...More info on site
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Slovakia: Malt from Trnava wins EU protected status
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Slovakia has achieved a new milestone in its food and agricultural sector after Trnavský slad (Trnava malt) received Protected Geographical Indication (PGI) status from the European Union, the press agency SITA reported on June 27.
The recognition places Slovakia at the forefront of the EU's malt industry, making it the only member state with two geographically protected malt products.
The registration process, initiated by the Trnava-based producer Lycos Malt, took over four years and involved cooperation with experts and the Slovak Industrial Property Office.
“It was a long and demanding process, but the result confirms the strong reputation of Trnavský slad,” said Juraj Krajčovič from Lycos Malt. “The high quality of our malt is based not only on the unique soil and climate conditions of the Trnava Plain but also on centuries of tradition and the dedication of local farmers and malt producers,” he added.
Trnavský slad is a light, Pilsner-type barley malt primarily used in beer production. It is made from certified two-row barley grown exclusively in the region around Trnava, which is known for its favourable soil and climate. The malt is characterised by its high starch content of up to 66 percent and extract yield, often exceeding 83 percent.
The tradition
...More info on site
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India: Suntory revives bid to buy India’s Imperial Blue whisky
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Suntory has revived its bid to buy entry-level Indian whisky Imperial Blue after showing initial interest in the brand last year, the Economic Times has reported.
Suntory refused to confirm whether rumours of its renewed bid were true, telling db that the company does not comment on speculation as a matter of policy.
However, it did not deny the claims made by local media over its interest in Imperial Blue.
Rumours of Suntory’s renewed bid come just days after it was reported that Indian distiller Tilaknagar Industries, which has been the frontrunner in the race to purchase Imperial Blue, is suffering from funding woes.
Tilaknagar Industries is reportedly looking to raise US$500 million to acquire the brand from Pernod Ricard. The financing strategy is expected to involve a mix of debt and equity, with a larger portion coming from debt.
Suntory dropped out of the race to buy the Indian whisky last year after Pernod Ricard asked for US$1 billion for the brand. Since then, the French multinational is reported to have cut its asking price to US$600-$650m.
Imperial Blue, launched in 1997, is a blend of Indian grain spirits with imported Scotch malts. The whisky brand is currently the third largest in India, but its
...More info on site
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China: China Resources Beer CEO resigns
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Hou Xiaohai has resigned as executive director and chairman of China Resources Beer to focus on “other personal engagements”, Yahoo! Finance reported on June 27.
Xiaohai will also step down as a member of three of the brewer's committees, the company said in a Hong Kong stock-exchange filing.
Xiaohai, who served as the company's CEO since 2016, assumed the role of chairman in April 2023.
Zhao Chunwu, an executive director and China Resources Beer’s president, will “temporarily” assume the chairman’s duties during the transition period.
China Resources Beer, which owns the Snow beer brand, is a subsidiary of state-owned China Resources (Holdings) Company Limited (CRH). It focuses on the manufacturing, sales, and distribution of alcoholic beverages.
In 2024, the company reported a consolidated turnover of 38.63bn yuan ($5.39bn), down 0.8% on a year earlier.
China Resources Beer makes the bulk of its revenue from brewing but the turnover of its beer division dipped 1% to 36.49bn yuan. Nevertheless, the company said its "sales volume and turnover performance outperformed some of the peers".
Turnover from baijiu grew 4% to 2.15bn yuan.
Excluding impairment losses, earnings before interest and taxes (EBIT) rose by 2.9% to 6.34bn yuan.
Profit for the year stood at 4.76bn yuan, down from 5.21bn yuan in 2023.
In
...More info on site
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Taiwan: Taiwan slaps anti-dumping duties on Chinese beer and hot-rolled steel
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Taiwan’s Ministry of Finance said on June 26 that it would slap anti-dumping duties on Chinese-made beer and hot-rolled steel for four months from Thursday next week (July 3), claiming “substantial damage” to Taiwan’s industry, Taipei Times reported.
The finance ministry in a statement said that it and the Ministry of Economic Affairs “have preliminarily determined that there is dumping [of these products] and it has caused substantial damage to domestic industry.”
The finance ministry said that the duties would be imposed for four months to “prevent our industry from continuing to suffer damage during the investigation.”
The levies on Chinese-made beer would range from 13.13 percent to 64.14 percent, while for steel they would be either 16.9 percent or 20.15 percent, it said.
The finance ministry in March launched anti-dumping probes into Chinese-made beer and some steel products following complaints of unfair competition.
Taiwan has anti-dumping duties on 10 products, including eight from China, which is its largest trading partner, official data showed.
China was the biggest source of beer imports to Taiwan last year, with shipments topping US$125 million, Bloomberg News reported.
The nation was also looking at whether low prices of certain Chinese hot-rolled steel products resulting from “long-standing overcapacity” in manufacturing were harming
...More info on site
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Hungary: Production of hops and malting barley has a serious future in Hungary, Minister of Agriculture says
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The production of hops and malting barley in Hungary has a serious future, as breweries operating in the country are able to purchase much larger quantities of these than at present – the Minister of Agriculture announced on June 26 in Kastélyosdombó, Somogy County, TradeMagazin reported.
István Nagy reminded the press conference organized by Heineken Hungária Zrt. (HH) and the Ecumenical Aid Organization (ÖS) at the professional open day on hop production that the cultivation of hemp in the southern Somogy settlement started five years ago with the cooperation of the two actors and the government.
The cooperation ensured work, livelihood, survival and development in Kastélyosdombó, starting from a bold idea, a “miracle” happened in the small settlement – the Minister said, emphasizing that the first five years will enter the history of Hungarian hop production as a new beginning.
He drew attention to the fact that the hop cultivation in Kastélyosdombó responded to needs, just as the ministry must continuously respond to changing climatic conditions, social and economic needs.
The daily work of the Ministry of Agriculture is also about finding where there is a suitable growing area or growing region for the cultivation of a given plant, labor, knowledge, economic needs, and
...More info on site
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UK: Government rules out ban on alcohol advertising
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UK’s government has ruled out a ban on alcohol advertising in upcoming plans to improve the health of the nation, Yahoo! Finance reported on June 26.
The Department of Health and Social Care said it is “exploring options for partial restrictions”.
Officials are finalising the 10-Year Health Plan, which is expected in the coming weeks.
A draft version of the document, seen by Sky News, implied a total or partial ban on adverts for alcohol has been considered.
However, a total ban has now been ruled out.
A Department of Health and Social Care spokesperson said: “The 10-Year Health Plan will not include a ban on alcohol advertising.
“We are exploring options for partial restrictions to bring it closer in line with the advertising of unhealthy food.”
In 2024, the Government announced plans to ban TV adverts for junk food before 9pm from October, but this has since been delayed until the New Year.
Campaigners said a partial restriction on alcohol advertising is a “real opportunity to move alcohol out of the spotlight”.
A spokesperson for Portman Group, which represents the alcohol industry, said it is not in favour of “broad, sweeping measures that impact that moderate majority whilst ignoring the needs of those who drink at the most
...More info on site
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