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E-Malt.com News article: USA, CA: Coronado Brewing Company selling Monkey Paw Brewing brand
Brewery news

In a rapidly evolving craft beer landscape, Coronado Brewing Company is announcing plans to sell the Monkey Paw Brewing brand, TheFullPint.com reported on May 29.

The move comes at a time of turbulence in the industry, and allows Coronado to refocus on its core business objectives.

“While we were excited about the potential of Monkey Paw, the decision to sell came from the need to refocus our energy toward Coronado Brewing” says Brandon Richards, CEO, Coronado Brewing Company. “We’re confident that the award-winning Monkey Paw brewery has brand equity that can be of value to someone looking to enter the craft industry.”

Coronado Brewing acquired the Monkey Paw brand in 2017 and worked to refresh the overall aesthetics, including an overhaul of its East Village pub, as well as introducing new Lab Monkey IPA cans at retail. The sale of the Monkey Paw brand allows Coronado to focus its financial and human resources on growing the Coronado brand. The company will continue to operate the Monkey Paw pub in downtown San Diego while offers are entertained.

“This decision allows us to refocus on all the exciting plans that we have for Coronado,” says Richards. The company just released the second installment of its successful art series collaboration with Kelcey “KFish” Fisher, and its seasonal release, Peach Cruiser IPA, is selling out at retail locations across the state.

“We’ve been on a roll with our recent beer releases—we’re giving people the styles they want with designs that are pushing our boundaries,” says Richards. In addition to the recent launches, the company has plans to roll out a new lineup of 16oz can offerings in the fall, and more barrel-aged and sour offerings in 2019. The company is also investing in its main production facility and tasting room in Bay Park, with a new outdoor beer garden slated to open in time for the company’s 22nd Anniversary celebration on July 28, 2018.


31 May, 2018

   
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