E-Malt.com News article: India: Kingfisher Premium beer brand proclaimed as one of India’s most valuable brands

Kingfisher Premium, the flagship brand from United Breweries Limited, has been proclaimed as one of the most valuable Indian brand by the BrandZ™ - Top 50 Most Valuable Indian Brands ranking. Valuated and conducted by Millward Brown in conjunction with WPP, this is the only study in India that keenly measures consumer opinions in gauging a brand's business success.

Apart from being the only beer brand to be featured in the Top 50 ranking, Kingfisher Premium also bagged the award for the 'Most Differentiated Brand' - testimony of the brand's unvarying mantra to 'set the trends' by staying ahead of the curve and giving its consumers a taste of the novel. Renowned for ushering in the 'Good Times', the brand reflects this spirit through its pioneering associations with major sports, fashion and music events.

In India, the survey studied 800 different brands across 60 categories. This intensive in-market consumer research differentiates the Brandz methodology from competitors that rely only on a panel of experts or purely financial and market desk research. Globally the research covers 2 million consumers and more than 10,000 different brands in over 30 countries.

Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Ltd. said, "Kingfisher Premium is the country's most loved beer brand. It has evolved over the years into a contemporary icon and enjoys a strong bond with the consumer. Our approach has always been to engage and energize our consumers through scalable and sustainable platforms via a 360 degree marketing approach. This recognition makes us proud as it takes into consideration consumer sentiments".


02 September, 2014