Home
Menu
Top industry news
Brewery news
Malt news
Barley news
Hops news
More news
All news
Search news archive
Publish your news
News calendar
News by countries


#
E-Malt.com News article: USA & UK: Shepherd Neame to brew Boston Beer Co's Samuel Adams' brand in the UK under licence
Brewery news

US craft brewer Boston Beer Co has agreed a deal with the UK's Shepherd Neame that will see the Samuel Adams brand brewed outside its home market for the first time, local media reported on February, 23.

Shepherd Neame said earlier this week that it will brew Samuel Adams Boston Lager under licence in the UK, for sale on draught from April. It already imports packaged Samuel Adams into the UK, but will replace 35.5cl US-style bottles with British 33cl and 50cl formats.

“The primary aim is to improve the freshness of the Sam Adams we’re offering to British beer drinkers,” said Boston Beer's founder, Jim Koch.

Graeme Craig, Shepherd Neame’s sales and marketing director, added: “We’re seeing growing interest in the US craft beer scene and we both felt this was a better way of doing things rather than an elongated supply chain.”

Craig also said that Shepherd Neame has ended contract-brewing for Carlsberg-owned Holsten Export after both parties mutually agreed not to renew the deal.


24 February, 2012

   
| Mail your friend | Printer friendly |
Copyright © E-Malt s.a., 2001-2008