E-Malt.com News article: USA: Bud Light is the official beer sponsor for Fiesta Atlanta 2008

Lanza Group, LLC, one of Atlanta's leading Hispanic market advertising and PR firms, proudly announced that Bud Light is the official beer sponsor of Fiesta Atlanta '08, an outdoor Cinco de Mayo festival celebrating Latino culture, music and food, PRNewswire reported April 23. Fiesta Atlanta '08 takes place on Sunday, May 4, 2008 from 10 am to 7:00 pm at Centennial Olympic Park in downtown Atlanta.

"We're excited to have Anheuser-Bush sponsor Fiesta Atlanta again this year," said Ralph E. Herrera, President of Lanza Group, LLC. "We thank them for their strong commitment to the Hispanic community here in Atlanta."

For Anheuser-Bush, the partnership represents an excellent opportunity to strengthen its presence within the Latino community. Last year's event had over 30,000 attendees. "For generations, Anheuser-Busch has been active in the Latino community as part of our tradition of giving back to the communities where we live and work," said Cassandra Clouser, Manager of Field Media Services for Anheuser-Busch. "We're proud to partner with Fiesta Atlanta '08 and look forward to enjoying a fun-filled day of activities."

Fiesta Atlanta '08 events include continuous live performances by national and local artists, an artist's market, and vendor booths offering free product samples and authentic Latino foods. The event also features a Soccer Challenge, which will take place from 9:00 am to 5:00 pm.

For more information about Fiesta Atlanta '08, contact Caroline Elisabeth Peters at (404) 350-0200 or at cpeters@lanzagroup.com. You can also visit www.fiestaatlanta.com. Fiesta Atlanta is a Lanza Group, LLC production.

Anheuser-Busch's support of the Latino community dates back more than a century and currently includes sponsorships of the Mexican National Soccer Team and Chivas. In addition to marketing programs, the company supports approximately 400 community-based, local and national Latino organizations with contributions totaling nearly $50 million during the past two decades. To learn more about these efforts, please visit www.Latinobud.com.

Lanza Group, LLC is Atlanta's premier full-service Hispanic Market Advertising and Public Relations firm specializing in the growing US Hispanic market. The Lanza Group provides a full-line of bilingual & bicultural services.


25 April, 2008