E-Malt.com News article: USA: Heineken is in a light-beer war with itself as Amstel is eclipsed by Heineken Premium Light Heineken's Amstel Light is struggling to maintain relevance within the import-light-beer category it invented, and the culprit may be ... Heineken Premium Light, Advertising Age reported August 30.
While this summer's . . .
get full article
31 August, 2006
|