E-Malt.com News article: South Korea: HiteJinro launches Terra Zero beer containing no alcohol, calories, sugar or additives

Major soju and beer company HiteJinro has strengthened its nonalcoholic lineup for growing “sober-curious” consumers by introducing a new version of its signature beer brand, Terra, the Korea Times reported on March 30.

According to the company on March 30, Terra Zero preserves the beer’s original malt flavor by using Australian malt extract while avoiding the fermentation process required to produce alcohol.

The company described Terra Zero as “real zero” because it contains no alcohol, calories, sugar or additives.

Terra Zero follows the launch of Hite Zero 0.00, which targets consumers interested in nonalcoholic beer. The company, however, distinguished the new label from its predecessor.

“While Hite Zero 0.00 set a standard for nonalcoholic beers by emphasizing health and functionality, Terra Zero targets consumers looking to enjoy the authentic, distinct flavor of beer. Terra Zero ventures beyond being a beer substitute,” the company said.

HiteJinro said it will bolster its leadership in the nonalcoholic beer market with Hite Zero 0.00 — the current market leader — and Terra Zero.

“Terra Zero is a strategic offering developed for consumers who seek satisfaction on par with beer in nonalcoholic beverages. Together with Hite Zero 0.00, we will further strengthen our influence in the nonalcoholic beer market with a more refined product lineup," a HiteJinro official said.



01 April, 2026