E-Malt.com News article: USA: Bud Light Platinum sales continue to grow

Sales of Bud Light Platinum continue to skyrocket, with Anheuser-Busch InBev reporting that it's shipped more than 1 mln barrels of the brew in the past five months, Stltoday.com reported on August, 20.

22-ounce bottles are on the way, and AB InBev plans to "significantly" increase its marketing for the brand through the rest of the year.

Since its debut in late January, Bud Light Platinum has been a bright spot in the brewer's portfolio, being hailed as the strongest new-product launch in the alcohol industry in seven years.


22 August, 2012