E-Malt.com News article: United Kingodm: Czech lager Kozel performs well in the UK

As from this month, 4% Czech lager Kozel will be available exclusively to the on-trade following sole distribution with leading restaurant and pub company Mitchells & Butlers, Miller Brands, the UK and Ireland subsidiary of SABMiller, announced on February, 1.

Since its launch at the end of September, the beer, which is available only in draught format in the on-trade, has been successfully flowing in a number of Mitchells & Butlers' brands including Browns and a number of pubs within its Metro Professionals collection of pubs.

Darren Tendler, Sales Director of Miller Brands said: "We're delighted with the way that Kozel has performed so far in the UK, demonstrating that there is a clear opportunity in the market for a beer which has all the great taste you'd expect from Czech beer, but with a lower 4% abv."

Kozel, which has been brewed in the small Czech village of Velke Popovice since 1874, has joined SABMiller’s portfolio in 1999, when the brewery became part of Plzeñsky Prazdroj, a.s., which itself is owned by SABMiller.


04 February, 2011