E-Malt.com News article: Canada: Lakeport Brewing introduces new Lakeport Light 473 ml can exclusive to LCBO

Lakeport Brewing today announced that one of its top selling brands, Lakeport Light, is now available in the popular 473 ml can format, the company released April 12.

Lakeport Light along with Lakeport Pilsener and Lakeport Honey Lager will be sold for $1.75 each (including deposit) and are being made available exclusively at the LCBO where the 473 ml can market is well developed. "With summer around the corner, we are excited to offer beer consumers our three best selling brands in the popular 473 ml can format for just $1.75 a can," said George Croft, President and Chief Operating Officer. "The 473 ml can segment is very popular with LCBO customers. We have received numerous requests to make all of our leading brands available in that format," continued Croft. "This will give our loyal drinkers another way to enjoy great tasting Lakeport beer at a fair price and will encourage trial from new drinkers" he added.

About Lakeport Brewing

Lakeport Brewing is an Ontario-based brewery focused on producing value-priced quality beer for the Ontario take-home market. Lakeport produces nine proprietary beer brands, two of which, Lakeport Honey Lager and Lakeport Pilsener, are two of the top ten selling brands in the province of Ontario.


13 April, 2007