E-Malt.com News article: USA: Avenue A | Razorfish Tapped as Coors Brewing Company's Interactive Agency of Record

Avenue A | Razorfish, the largest interactive marketing and technology services firm and an operating unit of aQuantive, Inc., announced on February 14 its selection by Coors Brewing Company as the full-service, interactive agency of record (AOR) for the nation's third largest brewer.

Avenue A | Razorfish will employ its capability set of media planning and buying, and website design and development, as well as the firm's award-winning creative and advanced analytics, in serving as Coors' AOR.

"Coors is an example of the growing trend of brand marketers migrating efforts to the Internet. We're very excited about working with such a forward-thinking brand and are honored to be named the leading brewer's interactive agency of record," said Darin Brown, president of Avenue A | Razorfish's West region.

About Avenue A | Razorfish

Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT).

In the company name Avenue A | Razorfish noted in this news release, a pipe symbol appears between Avenue A and Razorfish. This symbol may not appear properly in some systems.



15 February, 2006