E-Malt.com News article: USA: Atlanta Brewery, partners with BrightWave Marketing to launch an Email Marketing program

Atlanta Brewing Company, Atlanta’s original local brewery, and BrightWave Marketing, Inc, a leading Email Marketing and Customer Relationship Services firm, announced on August 29 that they have partnered to launch a customer retention and loyalty Email Marketing program.

This new Email communications partnership coincides with the launch of Atlanta Brewing Company’s latest beer, Red Brick Blonde. This is the seventh beer in the award winning lineup of the Midtown Brewer. BrightWave Marketing, also based in Midtown Atlanta, will utilize its deep expertise within the consumer industry to deliver timely and compelling Email messaging to the Atlanta Brewing Company’s loyal customers.

Greg Kelly, Founder and CEO of Atlanta Brewing Company, stated “Atlanta beer drinkers are increasingly more sophisticated when it comes to their beer choices. This is also true for how they want to be marketed to. We realize Email Marketing is the preferred platform for promotional and product related communications for our customers.”

Kelly added, "BrightWave Marketing, while being a local firm, has a national reputation for providing superior client service and the know-how to grow our business and customer loyalty in a cost effective fashion.”

BrightWave Marketing Principal, Simms Jenkins, commented “We are excited about the prospects for growing Atlanta Brewing Company’s business, and we think Email Marketing is a very smart way to accomplish these goals. With their beer being among the best in the region and their customers already very loyal, Email Marketing will be a very appropriate way to enhance relationships, virally promote the brand and acquire new beer enthusiasts. ”

BrightWave Marketing is a specialized marketing services firm, focusing on creating and managing exceptional strategic and tactical online acquisition, retention and loyalty programs. BrightWave Marketing offers customized solutions leveraging the flexibility and economy of Email Marketing, search engine keyword buys and other online customer relationship tools. For more information, please visit www.BrightWaveMarketing.com

ABC is Atlanta's oldest craft brewery and has won many awards for its hand crafted beers. The brewery is located in a quaint red brick building in Midtown Atlanta and is open for tasting Tours.

30 August, 2005