E-Malt.com News article: Canada: Lakeport Brewing partners with KF

Lakeport Brewing Income Fund announced on August 2, that it has partnered with KFC in a joint promotional venture. All 24s of Lakeport Pilsener, Lakeport Light and Lakeport Honey Lager will contain a $2 off voucher for 10, 15 or 20 pieces of KFC.

"We are thrilled to be partnering with KFC for this promotion. Our customers can now enjoy the great taste of Lakeport beer along with a deal on great chicken. The perfect combination!" said Teresa Cascioli, Chair & Chief Executive Officer.

"Our target market is consistent with Lakeport's target market. This partnership further enhances the exceptional joint product offerings to our core customers", said Rupert Altshuler, President of KIT LP, the largest KFC operator in Canada.

Lakeport Brewing Income Fund is an Ontario-based brewery focused on producing value-priced quality beer for the Ontario take-home market. Lakeport produces 10 proprietary beer brands. Its Lakeport Honey Lager is one of the top-selling brands in The Beer Store in Ontario. Lakeport has more than 160 full-time employees at its production facilities in Hamilton, Ontario. The fund's units trade on the TSX under the symbol TFR.UN (TFR stands for 'two-four').

KFC Canada represents the Canadian KFC system, which includes 750 quick-service restaurants across Canada specializing in Colonel Harland Sanders' original recipe chicken -- the world's most popular chicken -- home-style sides, freshly made chicken sandwiches, delicious chicken strips, crispy chicken salads, fruit salads and fresh green salads. Since its founding by Colonel Harland Sanders in 1952, KFC has been serving customers delicious, already-prepared complete family meals at affordable prices. To find out more about KFC Canada, please visit the KFC Canada web site at www.kfc.ca


03 August, 2005